Brazilian brands and Biomimicry: innovation and aesthetics as strategy

Abstract

The discussion about environmental transformations and the consequences of unbridled consumption have generated changes in purchasing behavior, fostering the emergence of a new category of consumers, the green consumers, who seek to reduce consumption, cause low environmental impact and reduce the consequences on nature. In response to this demand, the market for ecological, green, sustainable, ecologically oriented and/or eco-efficient products has shown an increasing variety and competitiveness on a large scale.