E-COMMERCE MOBILE MARKETING MODEL RESOLVING USERS ACCEPTANCE CRITERIA

Abstract

The growth of e-commerce and mobile services has been creating business opportunities. Among these, mobile marketing is predicted to be a new trend of marketing. As mobile devices are personal tools such that the services ought to be unique, in the last few years, researches have been conducted studies related to the user acceptance of mobile services and produced results. This research aims to develop a model of mobile e-commerce mobile marketing system, in the form of computer-based information system (CBIS) that addresses the recommendations or criteria formulated by researchers. In this paper, the criteria formulated by researches are presented then each of the criteria is resolved and translated into mobile services. A model of CBIS, which is an integration of a website and a mobile application, is designed to materialize the mobile services. The model is presented in the form of business model, system procedures, network topology, software model of the website and mobile application, and database models.