Penggunaan Komik Sebagai Media Sosialisasi Pengenalan Budaya Makanan Sehat Bagi Siswa

Abstract

Food safety socialization has been done by BPOM-RI during 2011-2015. This activity was held by Directorate General of Surveilance and food safety. This activity were includes and mass comic distributions of food safety to public school at Johar Baru District. The aims of this research are: (1) to analyzue the adoption and innovation stage of this socialization program; (2) to idenify the behavioral impact of communicant after the socialization program. This research is using a descriptive qualitative method, with interactive data anaysis by having soome deep interviews with some institutions such as teachers, students, and afetaria vendors in both SDN Johar Baru 29 Pagi, Jakarta and SDN Johar Baru 09 Pagi Jakarta during January-Macrch 2018. Based on this reserach regarding to adoption and innovation process of food safety socialization by BPOM-RI, we can conclude that interpersonal communication is more affectve than using mass comic production. The indicators are includes kognitive, affective or bahavioral (conative) to teachers, students and caferia vendors in some public schools in both SDN Johar Baru 29 pagi Jakarta and SDN Johar Baru 09 Pagi Jakarta. Keywords: Food safety , comic, Behavioral impact