PENGARUH MODAL USAHA, LOKASI USAHA DAN PENGGUNAAN ECOMMERCETERHADAP PENJUALAN UMKM BIDANG FASHION DI DENPASAR

E-Jurnal Manajemen Universitas Udayana Pub Date : 2022-11-24 DOI:10.24843/ejmunud.2022.v11.i11.p03

Ni Kadek Theressa Putri, P. Purwanti

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Abstract

This study aims to analyze the influence of business capital, business location, and E-commerce simultaneously and partially on the sales of MSMEs in the fashion sector in Denpasar City. Research sampling was carried out using the accidental proportional sampling method. Based on the calculation results, the number of samples used in this study totals a total of 100 samples that will be included in the business category that is in the selected regional cluster and the business category that is outside the cluster. The analysis techniques used are simultaneous multiple linear boundary tests and partial regression coefficient significance tests tested using the SPSS 25.0 program. The results showed that business capital, business location, and the use of E-commerce simultaneously had a positive effect on the sales of MSMEs in the fashion sector in Denpasar City. The results of this study also show that business capital, business location, and the use of E-commerce partially have a positive effect on the sales of MSMEs in the fashion sector in Denpasar City. Keywords: Venture capital; business location; E-commerce; sales; Fashion

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商业资本、商业位置和商业用途对登巴萨销售UMKM时装业的影响

本研究旨在分析商业资本、商业区位和电子商务同时或部分影响登巴萨市时尚行业中小微企业的销售。研究抽样采用意外比例抽样方法。根据计算结果，本研究使用的样本数量总计为100个样本，这些样本将被纳入所选区域集群内的业务类别和集群外的业务类别。使用的分析技术是同时多重线性边界检验和部分回归系数显著性检验，使用SPSS 25.0程序进行检验。结果表明，商业资本、商业区位和电子商务的使用同时对登巴萨市时尚行业中小微企业的销售产生积极影响。本研究的结果也显示，商业资本、商业区位和电子商务的使用对登巴萨市时尚行业中小微企业的销售有部分正向影响。关键词:风险投资;商业位置;电子商务;销售;时尚

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E-Jurnal Manajemen Universitas Udayana

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