Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p01
I. W. L. Markandhya, I. M. Jatra
This study aims to determine the effect of rental prices, facilities and locations on the intention to rent back on boarding house services in Jimbaran Village and the effect of rental prices, facilities, and locations simultaneously and the most dominant variable on the intention to rent back on boarding house services in Jimbaran Village. The respondents were 100 people who were still actively studying and renting boarding houses in Jimbaran Village in the last 3 years when this study was conducted. This study used non-probability sampling method, especially purposive sampling. Data analysis using multiple linear regression. The results of the analysis of this study are, rental prices have a positive and significant effect on the intention to rent back on boarding house services, facilities have a positive and significant effect on the intention to rent back on boarding house services, location has a positive and significant effect on the intention to rent back on boarding house services, rental prices, facilities and location simultaneously affect the intention to rent back on boarding house services and rental prices are the most dominant variables in this study. This research becomes reference material for boarding house owners in Jimbaran Village to continue to maintain their marketing by reviewing rental prices, facilities and locations according to the expectations of consumers who want to look for boarding houses in Jimbaran Village with the hope of being able to influence consumers to rent again. Keywords: Renetal Price; Facilities; Location; Repurchase intention
{"title":"PENGARUH HARGA SEWA, FASILITAS DAN LOKASI TERHADAP NIAT MENYEWA KEMBALI PADA JASA RUMAH KOS DI DESA JIMBARAN","authors":"I. W. L. Markandhya, I. M. Jatra","doi":"10.24843/ejmunud.2023.v12.i10.p01","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p01","url":null,"abstract":"This study aims to determine the effect of rental prices, facilities and locations on the intention to rent back on boarding house services in Jimbaran Village and the effect of rental prices, facilities, and locations simultaneously and the most dominant variable on the intention to rent back on boarding house services in Jimbaran Village. The respondents were 100 people who were still actively studying and renting boarding houses in Jimbaran Village in the last 3 years when this study was conducted. This study used non-probability sampling method, especially purposive sampling. Data analysis using multiple linear regression. The results of the analysis of this study are, rental prices have a positive and significant effect on the intention to rent back on boarding house services, facilities have a positive and significant effect on the intention to rent back on boarding house services, location has a positive and significant effect on the intention to rent back on boarding house services, rental prices, facilities and location simultaneously affect the intention to rent back on boarding house services and rental prices are the most dominant variables in this study. This research becomes reference material for boarding house owners in Jimbaran Village to continue to maintain their marketing by reviewing rental prices, facilities and locations according to the expectations of consumers who want to look for boarding houses in Jimbaran Village with the hope of being able to influence consumers to rent again. Keywords: Renetal Price; Facilities; Location; Repurchase intention","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p06
I. Gusti, Agung Eka, Bayu Satrya, M. Putra, Disiplin Kerja, Motivasi Kerja, Kinerja Karyawan
Good employee performance is very important in helping the growth and development of a company. Employee performance is influenced by several factors, including work motivation and work discipline. The aim of this research is to analyze the influence of work motivation on employee performance with work discipline as a mediating variable at UD. Uluwatu Motors. This research was conducted at UD. Uluwatu Motor and the total sample was 34 people using a saturated sample. The data collection method in this research was carried out by interviews and surveys using questionnaires which were measured using a Likert scale and tested for feasibility using validity and reliability tests. The data analysis techniques used in this research are Path Analysis and Sobel Test. The research results show that theoretically, work motivation has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on work discipline. Work discipline has a positive and significant effect on employee performance, and work discipline is a partial mediating variable in the influence of work motivation on employee performance. The implications of this research can be material for consideration and input for UD management. Uluwatu needs to motivate its employees so that their work discipline increases and the resulting performance is optimal. Keywords: Work Discipline; Work Motivation; Employee Performance
{"title":"PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL MEDIASI","authors":"I. Gusti, Agung Eka, Bayu Satrya, M. Putra, Disiplin Kerja, Motivasi Kerja, Kinerja Karyawan","doi":"10.24843/ejmunud.2023.v12.i10.p06","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p06","url":null,"abstract":"Good employee performance is very important in helping the growth and development of a company. Employee performance is influenced by several factors, including work motivation and work discipline. The aim of this research is to analyze the influence of work motivation on employee performance with work discipline as a mediating variable at UD. Uluwatu Motors. This research was conducted at UD. Uluwatu Motor and the total sample was 34 people using a saturated sample. The data collection method in this research was carried out by interviews and surveys using questionnaires which were measured using a Likert scale and tested for feasibility using validity and reliability tests. The data analysis techniques used in this research are Path Analysis and Sobel Test. The research results show that theoretically, work motivation has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on work discipline. Work discipline has a positive and significant effect on employee performance, and work discipline is a partial mediating variable in the influence of work motivation on employee performance. The implications of this research can be material for consideration and input for UD management. Uluwatu needs to motivate its employees so that their work discipline increases and the resulting performance is optimal. Keywords: Work Discipline; Work Motivation; Employee Performance","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"95 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p05
N. Damayanti, N. Darmayanti
This research aims to determine whether there are differences in the financial performance of Bank Syariah Indonesia before and after the merger. Data collection was carried out by financial report. The financial performance observed consists of liquidity measured by the current ratio, solvency measured by the capital adequacy ratio, profitability measured by the return on equity, and activity measured by the total asset turnover. The data were then processed using the Wilcoxon signed rank-test method. The research results indicate that there are differences in liquidity and solvency before and after the merger. There is no significant difference in profitability and activity before and after the merger. Performance improvement occurred in solvency and profitability, while liquidity and activity decreased after the merger. The results of the study is show that the synergy of the merger has not been fully achieved because the benefits of the merger cannot be seen yet in the short term. Keywords: Financial performance, Financial ratios, Merger, Indonesian Sharia Bank
{"title":"ANALISIS KOMPARASI KINERJA KEUANGAN PT BANK SYARIAH INDONESIA (BSI) SEBELUM DAN SESUDAH MERGER","authors":"N. Damayanti, N. Darmayanti","doi":"10.24843/ejmunud.2023.v12.i10.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p05","url":null,"abstract":"This research aims to determine whether there are differences in the financial performance of Bank Syariah Indonesia before and after the merger. Data collection was carried out by financial report. The financial performance observed consists of liquidity measured by the current ratio, solvency measured by the capital adequacy ratio, profitability measured by the return on equity, and activity measured by the total asset turnover. The data were then processed using the Wilcoxon signed rank-test method. The research results indicate that there are differences in liquidity and solvency before and after the merger. There is no significant difference in profitability and activity before and after the merger. Performance improvement occurred in solvency and profitability, while liquidity and activity decreased after the merger. The results of the study is show that the synergy of the merger has not been fully achieved because the benefits of the merger cannot be seen yet in the short term. Keywords: Financial performance, Financial ratios, Merger, Indonesian Sharia Bank","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p02
N. Pratiwi, N. M. Rastini
This study aims to analyze the role of brand image in mediating the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. This research was conducted in Denpasar City with a sample of 150 people. Data analysis was performed using path analysis. The results showed that celebrity endorsers and electronic word of mouth had a positive and significant effect on brand image. Celebrity endorsers, electronic word of mouth and brand image have a positive and significant effect on purchasing decisions. Brand image partially mediates the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. The results of this study indicate that in improving consumer purchasing decisions, Scarlett Whitening must pay attention to factors that can influence consumers to buy these products, such as celebrity endorsers, electronic word of mouth and brand image. Keywords: Celebrity Endorser; Electronic Word of Mouth; Brand Image; Purchase Decision
{"title":"PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN","authors":"N. Pratiwi, N. M. Rastini","doi":"10.24843/ejmunud.2023.v12.i10.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p02","url":null,"abstract":"This study aims to analyze the role of brand image in mediating the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. This research was conducted in Denpasar City with a sample of 150 people. Data analysis was performed using path analysis. The results showed that celebrity endorsers and electronic word of mouth had a positive and significant effect on brand image. Celebrity endorsers, electronic word of mouth and brand image have a positive and significant effect on purchasing decisions. Brand image partially mediates the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. The results of this study indicate that in improving consumer purchasing decisions, Scarlett Whitening must pay attention to factors that can influence consumers to buy these products, such as celebrity endorsers, electronic word of mouth and brand image. Keywords: Celebrity Endorser; Electronic Word of Mouth; Brand Image; Purchase Decision","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p03
Desak Made Pradnya Dewi, I. Surya
The purpose of this study was to analyze the influence of leadership and work motivation on work discipline and employee performance. This research was conducted at the Yayasan Kebaktian Proklamasi, and the number of samples used was 82. The method of determining the sample in this study is the saturated sampling method. The research instrument used in this study was a questionnaire distributed to employees of the Yayasan Kebaktian Proklamasi. The collected data was then analyzed using path analysis and the Sobel test with the help of the SPSS program. The results of the study show that leadership has a positive and significant effect on employee discipline at the Yayasan Kebaktian Proklamasi. Motivation has a positive and significant effect on employee work discipline at the Yayasan Kebaktian Proklamasi. Leadership has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Motivation has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Work discipline has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Work discipline is a variable mediating the influence of motivation on employee performance at the Yayasan Kebaktian Proklamasi. The implication of this research is that the Yayasan Kebaktian Proklamasi must continue to improve leadership and motivation within the company so that employees can improve their work discipline, which will improve employee performance at the Yayasan Kebaktian Proklamasi. Keywords: Leadership; Work Motivation; Work Discipline; Employee Performance
{"title":"PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP DISIPLIN KERJA DAN KINERJA PEGAWAI PADA YAYASAN KEBAKTIAN PROKLAMASI","authors":"Desak Made Pradnya Dewi, I. Surya","doi":"10.24843/ejmunud.2023.v12.i10.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p03","url":null,"abstract":"The purpose of this study was to analyze the influence of leadership and work motivation on work discipline and employee performance. This research was conducted at the Yayasan Kebaktian Proklamasi, and the number of samples used was 82. The method of determining the sample in this study is the saturated sampling method. The research instrument used in this study was a questionnaire distributed to employees of the Yayasan Kebaktian Proklamasi. The collected data was then analyzed using path analysis and the Sobel test with the help of the SPSS program. The results of the study show that leadership has a positive and significant effect on employee discipline at the Yayasan Kebaktian Proklamasi. Motivation has a positive and significant effect on employee work discipline at the Yayasan Kebaktian Proklamasi. Leadership has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Motivation has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Work discipline has a positive and significant effect on employee performance at the Yayasan Kebaktian Proklamasi. Work discipline is a variable mediating the influence of motivation on employee performance at the Yayasan Kebaktian Proklamasi. The implication of this research is that the Yayasan Kebaktian Proklamasi must continue to improve leadership and motivation within the company so that employees can improve their work discipline, which will improve employee performance at the Yayasan Kebaktian Proklamasi. Keywords: Leadership; Work Motivation; Work Discipline; Employee Performance","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.24843/ejmunud.2023.v12.i10.p04
I. Kurniawan, Dendhy Umbu Hina
This study aims to examine the influence of organizational culture, job satisfaction, and organizational commitment on OCB. Research data collection methods using a questionnaire. This study uses a population of all employees of Dinas Pendidikan Kepemudaan dan Olahraga Kabupaten Sumba. Data was taken using a questionnaire from 55 respondents by census. Hypothesis testing is done using multiple linear regression analyses. The results showed that organizational culture had a significant positive effect on OCB, job satisfaction had a significant positive effect on OCB, and organizational commitment had a significant positive effect on OCB. The research implication states that improving antecedents will encourage improvements in OCB. Keywords: Organizational Culture; Job Satisfaction; Organizational Commitment; Organizational Citizenship Behavior
本研究旨在探讨组织文化、工作满意度和组织承诺对 OCB 的影响。采用问卷调查法收集研究数据。研究对象为松巴省 Dinas Pendidikan Kepemudaan dan Olahraga 公司的所有员工。通过对 55 名受访者进行普查，采用问卷调查的方式获取数据。假设检验采用多元线性回归分析法。结果显示，组织文化对 OCB 有显著的正向影响，工作满意度对 OCB 有显著的正向影响，组织承诺对 OCB 有显著的正向影响。研究启示是，改善前因因素将鼓励改善 OCB。 关键词组织文化；工作满意度；组织承诺；组织公民行为
{"title":"ORGANIZATIONAL CITIZENSHIP BEHAVIOR: PERAN BUDAYA ORGANISASI, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL","authors":"I. Kurniawan, Dendhy Umbu Hina","doi":"10.24843/ejmunud.2023.v12.i10.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i10.p04","url":null,"abstract":"This study aims to examine the influence of organizational culture, job satisfaction, and organizational commitment on OCB. Research data collection methods using a questionnaire. This study uses a population of all employees of Dinas Pendidikan Kepemudaan dan Olahraga Kabupaten Sumba. Data was taken using a questionnaire from 55 respondents by census. Hypothesis testing is done using multiple linear regression analyses. The results showed that organizational culture had a significant positive effect on OCB, job satisfaction had a significant positive effect on OCB, and organizational commitment had a significant positive effect on OCB. The research implication states that improving antecedents will encourage improvements in OCB. Keywords: Organizational Culture; Job Satisfaction; Organizational Commitment; Organizational Citizenship Behavior","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.24843/ejmunud.2023.v12.i09.p02
Anak Agung Bagus Dimas Bhaskara Bija, Tjokorda Gde Agung Sukawati
The massive influence of social media among the majority of internet users in Indonesia, who are millennials and generation Z, has made the growth of the current beverage business accelerate. Tea is a drink that can be consumed by all levels of society in Indonesia, both the lower, middle and upper classes. This study aims to examine and explain the role of brand awareness in mediating the effect of electronic word of mouth on consumer purchase intentions of Indonesian iced tea in Denpasar City. This research was conducted in Denpasar City with a total sample taken of 100 respondents with the method of determining the sample is purposive sampling. The data analysis technique used is path analysis, Sobel test and VAF test. The results showed that electronic word of mouth had a positive and significant effect on purchase intention, electronic word of mouth had a positive and significant effect on brand awareness, brand awareness had a positive and significant effect on purchase intention, and brand awareness was positively and significantly able to mediate the effect of electronic word of mouth on purchase intention. This research is expected to provide an empirical contribution to management science, especially consumer behavior and be useful for the Es Teh Indonesia Company in developing product marketing strategies related to brand awareness, electronic word of mouth, and company purchase intentions. Keywords: Brand Awareness; Electronic Word of Mouth; Purchase Intention
社交媒体在印尼大多数网民（千禧一代和 Z 世代）中的巨大影响力使当前的饮料业务加速增长。茶是印尼社会各阶层（下层、中层和上层）都能消费的饮料。本研究旨在研究和解释品牌知名度在电子口碑对登巴萨市印尼冰茶消费者购买意向的中介作用。本研究在登巴萨市进行，共抽取了 100 名受访者，样本确定方法为目的性抽样。使用的数据分析技术包括路径分析、Sobel 检验和 VAF 检验。结果表明，电子口碑对购买意向有显著的正向影响，电子口碑对品牌知名度有显著的正向影响，品牌知名度对购买意向有显著的正向影响，品牌知名度对电子口碑对购买意向的影响有显著的正向中介作用。本研究有望为管理科学，尤其是消费者行为学做出实证贡献，并有助于印尼Es Teh公司制定与品牌知名度、电子口碑和公司购买意向相关的产品营销策略。 关键词品牌意识；电子口碑；购买意向
{"title":"PERAN BRAND AWARENESS MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH INDONESIA","authors":"Anak Agung Bagus Dimas Bhaskara Bija, Tjokorda Gde Agung Sukawati","doi":"10.24843/ejmunud.2023.v12.i09.p02","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i09.p02","url":null,"abstract":"The massive influence of social media among the majority of internet users in Indonesia, who are millennials and generation Z, has made the growth of the current beverage business accelerate. Tea is a drink that can be consumed by all levels of society in Indonesia, both the lower, middle and upper classes. This study aims to examine and explain the role of brand awareness in mediating the effect of electronic word of mouth on consumer purchase intentions of Indonesian iced tea in Denpasar City. This research was conducted in Denpasar City with a total sample taken of 100 respondents with the method of determining the sample is purposive sampling. The data analysis technique used is path analysis, Sobel test and VAF test. The results showed that electronic word of mouth had a positive and significant effect on purchase intention, electronic word of mouth had a positive and significant effect on brand awareness, brand awareness had a positive and significant effect on purchase intention, and brand awareness was positively and significantly able to mediate the effect of electronic word of mouth on purchase intention. This research is expected to provide an empirical contribution to management science, especially consumer behavior and be useful for the Es Teh Indonesia Company in developing product marketing strategies related to brand awareness, electronic word of mouth, and company purchase intentions. Keywords: Brand Awareness; Electronic Word of Mouth; Purchase Intention","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.24843/ejmunud.2023.v12.i09.p03
Komang Ayu Widya Pramesti, Ni Nyoman Reni Suasih
This study aims to analyze the effect of working hours, length of business, business location and use of digital marketing on the income of micro-businesses in the fashion sector in Denpasar City. This research was conducted by distributing questionnaires to 99 respondents and using the method of determining the sample, namely the accidental sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that simultaneously working hours, length of business, business location and use of digital marketing have a significant effect on the income of micro-businesses in the fashion sector in Denpasar City. Working hours partially have a positive and significant effect on income while length of business partially has a positive and insignificant effect on the income of fashion micro-enterprises in Denpasar City. Micro business actors in the fashion sector in Denpasar City who are located in clusters earn an average income of more than those located outside the cluster and businesses that use digital marketing earn an average income of more than those who do not use digital marketing. Keywords: Income; Working Hours; Length of Business; Business Location; Use of Digital marketing
{"title":"PENGARUH JAM KERJA, LAMA USAHA, LOKASI USAHA, DAN PENGGUNAAN DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO","authors":"Komang Ayu Widya Pramesti, Ni Nyoman Reni Suasih","doi":"10.24843/ejmunud.2023.v12.i09.p03","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i09.p03","url":null,"abstract":"This study aims to analyze the effect of working hours, length of business, business location and use of digital marketing on the income of micro-businesses in the fashion sector in Denpasar City. This research was conducted by distributing questionnaires to 99 respondents and using the method of determining the sample, namely the accidental sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that simultaneously working hours, length of business, business location and use of digital marketing have a significant effect on the income of micro-businesses in the fashion sector in Denpasar City. Working hours partially have a positive and significant effect on income while length of business partially has a positive and insignificant effect on the income of fashion micro-enterprises in Denpasar City. Micro business actors in the fashion sector in Denpasar City who are located in clusters earn an average income of more than those located outside the cluster and businesses that use digital marketing earn an average income of more than those who do not use digital marketing. Keywords: Income; Working Hours; Length of Business; Business Location; Use of Digital marketing","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"286 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.24843/ejmunud.2023.v12.i09.p04
Nim. Astriyanti, I. A. I. Giantari, N. M. Rastini
This research aims was to explain the role of trust in mediating the influence of service quality on customer satisfaction at the LPD Desa Adat Kapal. This research was conducted at the LPD Desa Adat Kapal, using 150 respondents. This study uses Path Analysis that equipped with Sobel Test. The results indicates that service quality had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Service quality had a positive and significant effect on trust. Trust had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Trust mediates positively and significantly the effect of service quality on customer satisfaction LPD Desa Adat Kapal. The implication of this research is that the better the quality of service provided by LPD Desa Adat Kapal, the higher the trust that customers have in LPD Desa Adat Kapal. With increasing trust, it will become an important role in increasing customer satisfaction with LPD Desa Adat Kapal services. Keywords: Service Quality; Trust; Customer Satisfaction
本研究的目的是解释信任在调解 LPD Desa Adat Kapal 服务质量对客户满意度的影响方面所起的作用。本研究在 Desa Adat Kapal LPD 进行，共有 150 名受访者参与。本研究采用了路径分析，并配备了 Sobel 检验。结果表明，服务质量对 Desa Adat Kapal LPD 的客户满意度有积极而显著的影响。服务质量对信任度有积极而显著的影响。信任对 Desa Adat Kapal LPD 的顾客满意度有积极而显著的影响。信任对服务质量对顾客满意度（LPD Desa Adat Kapal）的影响具有积极和重要的中介作用。这项研究的意义在于，LPD Desa Adat Kapal 提供的服务质量越好，顾客对 LPD Desa Adat Kapal 的信任度就越高。随着信任度的提高，它将在提高顾客对 LPD Desa Adat Kapal 服务的满意度方面发挥重要作用。 关键词服务质量；信任；客户满意度
{"title":"PERAN KEPERCAYAAN MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH LPD DESA ADAT KAPAL","authors":"Nim. Astriyanti, I. A. I. Giantari, N. M. Rastini","doi":"10.24843/ejmunud.2023.v12.i09.p04","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i09.p04","url":null,"abstract":"This research aims was to explain the role of trust in mediating the influence of service quality on customer satisfaction at the LPD Desa Adat Kapal. This research was conducted at the LPD Desa Adat Kapal, using 150 respondents. This study uses Path Analysis that equipped with Sobel Test. The results indicates that service quality had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Service quality had a positive and significant effect on trust. Trust had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Trust mediates positively and significantly the effect of service quality on customer satisfaction LPD Desa Adat Kapal. The implication of this research is that the better the quality of service provided by LPD Desa Adat Kapal, the higher the trust that customers have in LPD Desa Adat Kapal. With increasing trust, it will become an important role in increasing customer satisfaction with LPD Desa Adat Kapal services. Keywords: Service Quality; Trust; Customer Satisfaction","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.24843/ejmunud.2023.v12.i09.p05
Ni Wayan Diah Widnyasari, I. Surya
Every organization needs to have the right strategy in order to survive in carrying out its operational activities. Employee loyalty has attracted a lot of attention because it is the expectation that motivated and loyal employees will act in the best interests of the organization. This study aims to determine the effect of work motivation, job satisfaction, and work environment on employee loyalty at PT. Mabhakti Denpasar. The number of samples is 40 employees. The data analysis technique used is descriptive statistics and inferential statistics, multiple linear regression analysis. Based on the results of the analysis it was found that work motivation, job satisfaction and work environment have a positive and significant effect on employee loyalty. The results of this study imply that high work motivation can increase loyalty, the more satisfied employees are with their work, the higher employee loyalty, and a good work environment can increase employee loyalty. Keywords: Work Motivation; Job Satisfaction; Work Environment; Employee Loyalty
{"title":"PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN","authors":"Ni Wayan Diah Widnyasari, I. Surya","doi":"10.24843/ejmunud.2023.v12.i09.p05","DOIUrl":"https://doi.org/10.24843/ejmunud.2023.v12.i09.p05","url":null,"abstract":"Every organization needs to have the right strategy in order to survive in carrying out its operational activities. Employee loyalty has attracted a lot of attention because it is the expectation that motivated and loyal employees will act in the best interests of the organization. This study aims to determine the effect of work motivation, job satisfaction, and work environment on employee loyalty at PT. Mabhakti Denpasar. The number of samples is 40 employees. The data analysis technique used is descriptive statistics and inferential statistics, multiple linear regression analysis. Based on the results of the analysis it was found that work motivation, job satisfaction and work environment have a positive and significant effect on employee loyalty. The results of this study imply that high work motivation can increase loyalty, the more satisfied employees are with their work, the higher employee loyalty, and a good work environment can increase employee loyalty. Keywords: Work Motivation; Job Satisfaction; Work Environment; Employee Loyalty","PeriodicalId":167438,"journal":{"name":"E-Jurnal Manajemen Universitas Udayana","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139333538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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