An Agro Tourism Potential of the Vineyards in Dencarik Village

Abstract

. This study aims to describe the potential and development of vineyards located in Dencarik Village as agro-tourism as Dencarik village is known to produce a huge number of the vine (black grape) in Buleleng Regency. The data was collected using observation, interviews and documentation. In this study, descriptive qualitative with SWOT analysis was used as the data analysis technique. The results show that Dencarik’s vineyards have the potential related to attraction, accessibility, and amenities aspects. Meanwhile, they still lack ancillary aspects. According to SWOT analysis, there are 11 strength points and 4 additional points which can be seen as opportunities in developing Dencarik’s vineyards. On the other hand, there are also 9 weaknesses and 4 threats found in the vineyard area.