The Discourse Communication Function of Urban Linguistic Landscape

Abstract

Linguistic landscape is a linguistic symbol for disseminating information in public spaces and an important aspect of language services. This article mainly discusses the discourse communication characteristics and functions of the urban language landscape from the three dimensions of its practical value, visual effects and symbol communication characteristics. The discourse dissemination of language landscape is a multi-party interactive discourse dissemination process, which has information function, symbol function, economic function, cultural function and beautification function. At the same time, various functions cooperate with each other to jointly construct the meaning of the fortified discourse, and each code has different functions highlighted by the difference in pragmatic value.