{"title":"Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer","authors":"Piyush Anand, Clarence Lee","doi":"10.1287/mksc.2022.1365","DOIUrl":null,"url":null,"abstract":"This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1365","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.
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