{"title":"Competitiveness evaluation of China chain retail enterprises based on AHP-fuzzy","authors":"Chongcai Wang, Mingli Zhang, J. Tu","doi":"10.1109/SOLI.2013.6611402","DOIUrl":null,"url":null,"abstract":"Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.","PeriodicalId":147180,"journal":{"name":"Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SOLI.2013.6611402","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.
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