Measuring the effectiveness of social media on an innovation process

Abstract

Incorporating social media into the Enterprise is a key opportunity as well as critical challenge facing many organizations today. Tantamount in decision-making about social media implementation is the question of 'value'. Our research examines the deployment of an online innovation management platform to execute an annual research and development proposal competition over two cycles of usage. Our findings suggest strategies for monitoring and measuring the effectiveness of social media's impact to an existing innovation process within the context of a business strategy.