An Analysis of Differences between Dark Pattern and Anti-Pattern to Increase Efficiency Application Design

Abstract

As technology has grown faster than expected, marketing is starting to change from offline marketing to social media marketing. Therefore, marketers have begun to use mobile applications to represent their brands and products to customers. However, to make it attractive, the user experience (UX) needs to step in to create the communication between brands and customers smoothly and use the user interface (UI) to represent it in simple and understandable ways. Nowadays information is principal for marketing. Lead to an organization trying to extract users’ personal information without their consent, resulting in damage to the property of users via the Dark pattern of User Experience (UX). However, when designers design the application, they might notice that the design is having trouble or not having a good solution to deal with the problem that users might find. The design experience that can solve this problem is called Anti-patterns, in which approaches to common issues might appear obvious but are less than optimal in practice. While the dark pattern of user experience (UX) is deceptive, UX/UI design or inter-actions created with psychological knowledge is designed to mislead users to do something they did not intend to create value for the service that employs them. This research aims to create a solution for designers to use the right tools to create compelling artwork. Anti-patterns and dark patterns to understand and apply appropriately.