An Online Catering Marketplace Business Plan: Kunyahku.id

Abstract

Most micro catering businesses have difficulty to manage many responsibilities which gives them limited time to increase their marketing exposure to find new customers. Yet, there is still no online catering application that focuses towards micro catering enterprises. This research focuses on the business aspect of the proposed online catering marketplace called Kunyahku, with a creation of a mockup design for Kunyahku web application. Kunyahku also aims to assist micro catering businesses and provide easy access for customers to explore catering menus. To accomplish the research objectives, this research goes through market validation survey and interviews, the creation of business model canvas, business competition analysis and mockup design development. As a result, the presence of Kunyahku web application increase the curiosity and persuade customers to try variety of catering menus. Also, the business process of a micro catering vendor becomes fewer when they collaborate with Kunyahku.