Corporate Strategies under Pressures of Globalization: Globalfocusing

K. Meyer
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引用次数: 11

Abstract

On the global stage, competitive advantages are gained by creating, transferring and exploiting competences across operations and locations internationally. In consequence, conglomerates are redesigning their strategies to focus on core businesses, yet with a global scope. De-diversification and internationalization thus complement each other in a process of "globalfocusing". This discussion paper outlines the shifts in the relative barriers to entry to countries and industries that have been driving these processes of change in corporate strategies on the global stage. On this basis, implications of the change in global strategy are derived for decision makers in both business and politics, reflecting the challenges of the global financial crisis.
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全球化压力下的企业战略:全球聚焦
在全球舞台上,竞争优势是通过在全球范围内创造、转移和利用跨业务和地点的能力来获得的。因此,大企业正在重新设计战略,以核心业务为中心,但要放眼全球。因此,在“聚焦全球”的过程中,去多样化和国际化相辅相成。本讨论文件概述了进入国家和行业的相对壁垒的变化,这些壁垒一直在推动全球舞台上企业战略的这些变化过程。在此基础上,全球战略变化对商业和政治决策者的影响,反映了全球金融危机的挑战。
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