The Mediating Role of Employee Motivation on Internal Marketing and Employee Retention

Abstract

This study seeks to fill a gap by demonstrating how five Internal Marketing dimensions, namely, staff development, teamwork, internal communication, employee empowerment, and incentives and rewards effect on the retention of highly skilled employees. The concept of motivation sheds light on the relationship between internal marketing and employee retention. This study examines the mediating role of employee motivation in the relationship between employee retention in an international chain hotel company in Lebanon. The data were collected from 284 international chain hotel employees. The results of the study revealed that motivation, which is also positively related to employee retention, mediates the relationship between internal marketing and employee retention. Study results were consistent with the literature concerning the positive correlation between employee motivation and retention. During this survey, it noticed that the international chain hotel in Lebanon is currently in the process of implementing employee motivation. The results of the study corroborate that motivation is an important variable that positively impacts the relationship between internal marketing and employee retention.