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Comparative Study of the Performance of Selected Local Tourism Business Operations in the Economy of Kisumu/Kenya: A Multivariate Analysis of Variance and Discriminant Analysis 肯尼亚基苏木经济中选定地方旅游企业经营绩效的比较研究:方差和判别分析的多变量分析
Pub Date : 2021-04-20 DOI: 10.26465/OJTMR.2018339545
Mathias Mwalo Amata
Accommodation sector is important in the transmission of tourism economic impacts to destinations` economies. Though a number of studies have been done on the role of quality accommodation in enhancing competitiveness and growth of tourism in different destinations, little information exist on the relative performance of different types of tourism businesses in the local economy. Therefore, the purpose of the study was to find out whether tourism enterprises were different in their performance in the local economy of Kisumu County and analyze factors contributing to the differences. Thus, a cross section survey of 106 randomly selected tourism enterprises was conducted and data collected using self-administered questionnaires. Multivariate analysis of variance was used to determine performance differences in groups of tourism enterprises and descriptive discriminant analysis was used to find out pattern in their differences. It was established that there were differences in performance among tourism enterprises and that the key factors contributing to their differences were the number of suppliers they engaged in a week and in their expenditure on locally produced inputs as proportion of their total expenditure. It was concluded that right balance be struck in facility investments with some bias towards guest houses, clubs and restaurants.
住宿行业在将旅游经济影响传递给目的地经济方面发挥着重要作用。虽然已经有许多关于优质住宿在提高不同目的地旅游业竞争力和增长中的作用的研究,但关于不同类型旅游企业在当地经济中的相对绩效的信息很少。因此,本研究的目的是了解旅游企业在基苏木县地方经济中的绩效是否存在差异,并分析造成差异的因素。因此,本研究随机选取106家旅游企业进行横断面调查,采用自填问卷收集数据。采用多变量方差分析确定旅游企业群体绩效差异,采用描述性判别分析找出差异的规律。已经确定,旅游企业之间的业绩存在差异,造成这些差异的关键因素是它们每周雇用的供应商数量以及它们在当地生产的投入物上的支出占其总支出的比例。结论是,应在设施投资方面取得适当的平衡,对招待所、俱乐部和餐馆有一定的偏爱。
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引用次数: 0
Understanding the Impacts of the Covid-19 on Travel Behaviour 了解Covid-19对旅行行为的影响
Pub Date : 2021-04-20 DOI: 10.26465/OJTMR.2018339543
Serap Ozdemir Guzel, Leyla Şişik
COVID-19 is causing serious economic effects on the global economy as well as direct health effects. The virus has negative effects in almost all sectors but the travel and tourism industry has been the worst affected of all economic sectors. This paper aimed to explore how coronavirus could change traveler preferences in the post-pandemic period. For this purpose 284 data were collected from the participants by an online survey. Descriptive statistics was applied for data analysis. The findings show that most of the participants have the uncertainty-driven feeling in their travels. There will be a tendency towards keeping a safe social distance, paying attention to health and safety precautions. At the same time transportation vehicles, accommodations and types of tourism, where the safe social distance is maintained, will be preferred. The research findings contribute to the existing literature and are intended to help the industry build new approaches.
COVID-19正在对全球经济造成严重的经济影响,并对健康造成直接影响。该病毒对几乎所有部门都有负面影响,但旅游业是所有经济部门中受影响最严重的。本文旨在探讨冠状病毒如何改变大流行后时期的旅行者偏好。为此,通过在线调查从参与者那里收集了284个数据。采用描述性统计进行数据分析。调查结果显示,大多数参与者在旅行中都有不确定感。人们将倾向于保持安全的社交距离,注意健康和安全预防措施。同时,交通工具,住宿和旅游类型,保持安全的社会距离,将被优先考虑。研究结果有助于现有文献,并旨在帮助业界建立新的方法。
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引用次数: 1
Destination Attributes and Domestic Tourists Choice of Obudu Mountain Resort Calabar 卡拉巴尔欧布都山度假胜地的目的地属性与国内游客选择
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339525
Bello Ojo Bello, M. B. Bello
This paper specifically deals with factors that influence domestic tourists’ choice of Obudu mountain resort Calabar. The study used structured questionnaire and sampled 323 domestic tourists. Pearson Moment Correlation analysis was used. The result shows that all the eight destination attributes have positive and significant relationship with domestic tourists’ choice of Obudu Mountain Resort, Calabar. Result of Fstatistic validates the DES-DTCO model. Premise of these findings, it is recommended that managers of Obudu Mountain Resorts should focus on sustenance of touristic and aesthetic values of attractions at the center. Government and the private sector should invest on road network, including its maintenance. Management of the center should partner with major service providers such as MTN, Globacom to ensure stable and discounted Wi-Fi. Banking services and ease of e-transaction at the center should be encouraged. Nigerian government should give incentives to tourism business operators and as well ensuring ease of doing business. Hence promote affordability of tourists’ products and services in Nigerian tourists’ centers.
本文具体研究了影响国内游客选择欧布都山地度假胜地卡拉巴尔的因素。本研究采用结构化问卷法,对323名国内游客进行抽样调查。采用Pearson矩相关分析。结果表明,8个目的地属性均与国内游客选择卡拉巴尔奥布都山度假胜地呈正相关关系。Fstatistic的结果验证了DES-DTCO模型的正确性。在这些发现的前提下,建议奥布杜山度假胜地的管理者应该关注中心景点的旅游和审美价值的维持。政府和私营部门应该投资道路网络,包括其维护。中心的管理应与MTN、Globacom等主要服务提供商合作,以确保稳定和折扣的Wi-Fi。鼓励银行服务和电子交易中心的便利性。尼日利亚政府应该给旅游经营者提供激励,并确保做生意的便利。从而提高尼日利亚旅游中心游客产品和服务的可承受性。
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引用次数: 1
Total Economic Impact of Tourism on Rwanda s Economy and Its Linkages with Other Sectors of the Economy 旅游业对卢旺达经济的总体经济影响及其与其他经济部门的联系
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339526
P. Odunga, Manyara Geoffrey, Yobesia Mark
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引用次数: 0
Determining the Microbiological Quality and Managerial Approaches to Develop Hygienic Process of Meat and Chicken Doners Purchased from Food Enterprises in the Centre of Sinop 锡诺普市中心食品企业采购肉鸡的微生物质量测定及卫生工艺的管理方法
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339530
Aysun Gargaci Kinay, Kerem Kaptangil
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引用次数: 0
Cooperation Agreements and Customer Portfolio Management in Hotel Industry: The Airline Market Segment 酒店行业合作协议与客户组合管理:航空细分市场
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339527
Konstantinos Sergopoulos, I. Poulaki
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引用次数: 0
The Mediating Role of Employee Motivation on Internal Marketing and Employee Retention 员工激励对内部营销和员工保留的中介作用
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339528
Romeo Abu Melhem, Hale Ozgit
This study seeks to fill a gap by demonstrating how five Internal Marketing dimensions, namely, staff development, teamwork, internal communication, employee empowerment, and incentives and rewards effect on the retention of highly skilled employees. The concept of motivation sheds light on the relationship between internal marketing and employee retention. This study examines the mediating role of employee motivation in the relationship between employee retention in an international chain hotel company in Lebanon. The data were collected from 284 international chain hotel employees. The results of the study revealed that motivation, which is also positively related to employee retention, mediates the relationship between internal marketing and employee retention. Study results were consistent with the literature concerning the positive correlation between employee motivation and retention. During this survey, it noticed that the international chain hotel in Lebanon is currently in the process of implementing employee motivation. The results of the study corroborate that motivation is an important variable that positively impacts the relationship between internal marketing and employee retention.
本研究试图通过展示五个内部营销维度,即员工发展、团队合作、内部沟通、员工授权和激励与奖励如何影响高技能员工的保留,来填补这一空白。激励的概念揭示了内部营销和员工保留之间的关系。本研究考察了黎巴嫩一家国际连锁酒店公司员工留任关系中员工动机的中介作用。数据收集自284名国际连锁酒店员工。研究结果表明,动机在内部营销与员工保留之间起中介作用,而动机也与员工保留呈正相关。研究结果与文献中关于员工激励与留任正相关的研究结果一致。在这次调查中,它注意到黎巴嫩的国际连锁酒店目前正在实施员工激励。研究结果证实,激励是一个重要的变量,正向影响内部营销和员工保留之间的关系。
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引用次数: 2
The Shaping of Crisis-Resistance Among Domestic Tourists in Acapulco 阿卡普尔科国内游客抗危机能力的形成
Pub Date : 2019-11-06 DOI: 10.26465/ojtmr.2018339529
Mark Speakman
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引用次数: 0
Urban Tourist Motivations in the City of Porto 波尔图城市旅游动机研究
Pub Date : 2019-06-19 DOI: 10.26465/OJTMR.2018339521
F. Almeida, Ó. Silva, Nelson Amoedo
Porto is one of the fastest growing European tourist destinations that has experienced exponential growth in the demand for city-break tourists. Despite the growing importance of Porto as a tourist destination in the European and national context, there isn’t still a systematic study that identifies and explores the pull factors that characterize the behaviour of tourists that visit the city of Porto. This study through the use of surveys conducted in the historic centre of Porto, and adopting the Analytical Hierarchy Process method, allows in a nonintrusive way to identify and prioritize those pull factors. The results of this study allowed identifying the hedonic consumption dimension, which includes both cultural motive and gastronomy variables, as the determining factor in the choice of tourists representing more than 50% of the tourist motivations. The results of this study are relevant for tourism professionals that intend to offer authentic experiences that simultaneously explore the unique cultural and gastronomic characteristics of the city of Porto.
波尔图是欧洲发展最快的旅游目的地之一,对城市度假游客的需求呈指数级增长。尽管波尔图作为一个旅游目的地在欧洲和全国范围内越来越重要,但仍然没有一个系统的研究来识别和探索波尔图游客行为特征的拉动因素。本研究通过使用在波尔图历史中心进行的调查,并采用分析层次过程方法,允许以非侵入性的方式识别和优先考虑这些拉因素。本研究的结果允许识别享乐消费维度,其中包括文化动机和美食变量,作为游客选择的决定因素,占游客动机的50%以上。这项研究的结果与旅游专业人士有关,他们打算提供真实的体验,同时探索波尔图市独特的文化和美食特色。
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引用次数: 8
A Hybrid Method to Analyze and Manage Tourist Arrivals 游客入境分析与管理的混合方法
Pub Date : 2019-06-19 DOI: 10.26465/OJTMR.2018339520
V. Dev
This paper presents the development of a hybrid methodology to analyze and manage tourist arrivals for identifying the potential of a tourism destination and apperceiving the weaknesses to overcome. The developed Tourist Analysis Management (TAM) methodology integrates safety stock analysis, SWOT (strengths, weaknesses, opportunities and threats) analysis, AHP (analytical hierarchy process), and ABC analysis to enable a decision maker in determining the tourism carrying capacity of a destination; predicting the number of tourist arrivals; performing strategic planning; and determining optimal strategy plan for tourist arrival management. The developed methodology can be implemented for increasing tourist arrivals in any city. The paper shows its implementation for Agra city, a famous tourist destination of India, in particular. On the basis of historical tourist data, tourism carrying capacity of Agra is determined. Next the strengths, weaknesses, opportunities and threats are identified and are prioritized to formulate strategies. These were then categorized as Vital-Essential-Desirable strategies. The highly rated strategies in context of Agra are improving the reputation of the destination; collecting regular and high quality statistics; ensuring cooperation and coordination among the tourism and other hospitality industries.
本文介绍了一种混合方法的发展,用于分析和管理游客到达,以确定旅游目的地的潜力,并发现需要克服的弱点。开发的旅游分析管理(TAM)方法将安全库存分析、SWOT(优势、劣势、机会和威胁)分析、AHP(层次分析法)和ABC分析相结合,使决策者能够确定目的地的旅游承载能力;预测旅游人数;执行战略规划;确定游客到达管理的最优策略方案。所开发的方法可用于任何城市增加游客人数。以印度著名旅游胜地阿格拉市为例,介绍了其实施情况。在历史旅游数据的基础上,确定了阿格拉市的旅游承载能力。接下来的优势,劣势,机会和威胁被确定,并优先制定战略。然后将这些策略归类为“重要-必要-可取”策略。在阿格拉的背景下,高度评价的策略正在提高目的地的声誉;定期收集高质量的统计数据;确保旅游业和其他酒店业之间的合作和协调。
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Ottoman Journal of Tourism and Management Research
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