Business Tourism

Abstract

This chapter opens with a review of some general definitions of the concept of business tourism in order to set the basis of what the authors will be talking about in this book. This will also allow them to provide their own definition of the concept and be specific to the reader as to what they are referring to. They continue with more definitions of key concepts in the field. Then a section on the importance of business tourism will follow in which they analyze some examples of the promotion of countries as potential destinations for events. Next, some specific figures of the growth of business tourism in different countries will be given, and the advantages that business tourism has for them will be explained. This will lead to the final sections of the chapter on the importance of communication in different languages for the successful development of business tourism and some useful language-related resources to facilitate business tourism communication.