{"title":"Measured Beauty: Exploring the aesthetics of Instagram's fashion influencers","authors":"Emily Hund","doi":"10.1145/3097286.3097330","DOIUrl":null,"url":null,"abstract":"This paper draws upon a sample of Instagram images posted by the fashion industry's top \"digital influencers\" to explore what kinds of visuality succeeds in a social media environment increasingly dominated by metrics and commercialization. It argues that influential beauty on Instagram is \"measured\" in two ways: it is quantified and delivered to advertisers, and it is non-threatening. This dual nature allows influencers' Instagram feeds to become useful spaces onto which a range of aspirations can be projected and new technologies for monetization can be tested.","PeriodicalId":130378,"journal":{"name":"Proceedings of the 8th International Conference on Social Media & Society","volume":"02 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 8th International Conference on Social Media & Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3097286.3097330","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
This paper draws upon a sample of Instagram images posted by the fashion industry's top "digital influencers" to explore what kinds of visuality succeeds in a social media environment increasingly dominated by metrics and commercialization. It argues that influential beauty on Instagram is "measured" in two ways: it is quantified and delivered to advertisers, and it is non-threatening. This dual nature allows influencers' Instagram feeds to become useful spaces onto which a range of aspirations can be projected and new technologies for monetization can be tested.
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