PENGARUH PERSEPSI KEMUDAHAN, RISIKO DAN MANFAAT TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BRI DI SURABAYA

Abstract

The study purposes to examine the perceived convenience, risk and benefits toward decision to use BRI Mobile Banking in Surabaya. The study is using SPSS Program 21.00 version. The population used in this study are all customers of the Bank BRI in Surabaya, especially in Kaliasin, Kusuma Bangsa and Jemursari branches. Data collection was performed using a questionnaire. This research method used is quantitative. To conduct this study, the data collected as much 80 respondents. Multiple linear regression analysis used in this study to analyze the data statistically. The result showed that perceived convenience and benefits affects positive significant the decision to use mobile banking BRI in Surabaya, while the perceived risk is affects not positive significant the decision to use mobile banking BRI in Surabaya.