Antecedents and influence factors of Macao residents' acceptance intention of Sport Easy Program

Yong-dong Shi, Chun-fang Yang, H. Wei
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引用次数: 1

Abstract

This paper investigated the antecedents and influence factors of Macao residents' acceptance intention of Sport Easy Program. Using data obtained from 459 interviewers, regression analysis revealed that acquaintance, convenience, facilities, and athletics habit have positive impacts on the acceptance intention, while gender, age, and education have different moderating effects on these relationships. These findings deepened insights into the unified theory of acceptance and use of technology (UTAUT) as well as the ways for the Macao SAR government to improve the public health administration.
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澳门居民“体育轻松计划”接受意愿的前因及影响因素
本研究探讨澳门居民对“体育轻松计划”接受意愿的前因及影响因素。利用459名访谈者的数据进行回归分析,发现熟人、便利、设施和运动习惯对接受意愿有正向影响,而性别、年龄和文化程度对这些关系有不同的调节作用。这些发现加深了对技术接受与使用统一理论(UTAUT)的认识,并为澳门特区政府改善公共卫生管理提供了途径。
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