O poder do jornalismo e o poder da imagem. A mediatização do VIH-SIDA nos EUA no período 1980-1985

Abstract

Alluding to the power of image, we aim to demonstrate how journalistic discourse and visual imagery regarding HIV AIDS in the period from 1980 to 1985 in the USA helped to build stereotyped networks of meaning due to a heteronormative agenda-setting. These networks of meaning built from the mediatization of HIV AIDS through the accusation of hedonistic practices by the gay community, resulted in institutionalized processes of discrimination as well as a significant indifference in trying to solve the problems linked to the disease, resulting in the lack of accountability on the part of political actors, in particular the administration of Ronald Reagan .