PENERAPAN E-CRM DALAM PERANCANGAN SISTEM INFORMASI EKSPEDISI BARANG PADA PT. CAHAYA CEMERLANG

Abstract

PT Cahaya Cemerlang is engaged in the delivery of goods and documents to all corners of Indonesia. Increasing competition in the business world, makes companies think of an appropriate strategy, in order to win the competition. One of them is by creating a close relationship between companies and consumers by providing a fast and precise administrative service system. We need a system that can handle this problem by creating a website-based application using E-CRM (Electronic Customer Relationship Management). The formulation of the problem is how to design a system to improve its performance so that this expedition system can be superior. The purpose of this research is to design the delivery of goods so that it is more organized and can run well by using E-CRM (Electronic Customer Relationship Management). The result is an application that is made according to plan, which can be accessed by both the company and the customer.