Towards the Theory of Green Entrepreneurship

T. Jain
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引用次数: 21

Abstract

Green Entrepreneurship is a type of social entrepreneurship, where the entrepreneur is passionate to promote environment. This study is an exploratory study based on interviews of 10 Green entrepreneurs from Rajasthan India. The author summarizes the findings in the form of 7Cs or 7C the model of Green entrepreneurship. The research has used grounded theory and qualitative data analysis using content analysis methods. The author proposes future directions for Green entrepreneurship through education, training and awareness building.
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绿色创业理论研究
绿色创业是一种社会创业,企业家热衷于促进环境。本研究基于对印度拉贾斯坦邦10位绿色企业家的访谈,是一项探索性研究。作者将研究结果以7C或7C绿色创业模式的形式进行总结。本研究采用扎根理论和定性数据分析,采用内容分析方法。作者通过教育、培训和意识建设提出了绿色创业的未来方向。
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