From personal to professional: impacts of trust in information systems and analytics

Abstract

Trust continues to be a major focus of information systems research as technology pushes further into both our personal and professional lives. However, little attention has been paid to how personal use of technology influences professional trust in its value for modern business processes such as business analytics activities. We conduct an empirical study to examine whether emotional trust formed by personal use of technology impacts workplace trust in business analytics activities. In the context of personal use of social media technology, we examine trust as an antecedent to adoption and look at whether trust in social media will lead to a perceived relative advantage for its use in business analytics processes. Our findings suggest that personal use-based emotional trust influences the trust in social media-based business analytics processes. Additionally, we find evidence suggesting that trust towards social media communities affect the perceived advantage of using social media in analytics.