Oscar Odiboh, Joy Olabanjo, helma Ekanem, T. Oyedepo
{"title":"Curbing Counterfeiting and Piracy with Public Relations Tools: The Case of Nigeria’s Beauty and Cosmetics Industry","authors":"Oscar Odiboh, Joy Olabanjo, helma Ekanem, T. Oyedepo","doi":"10.5171/2022.651081","DOIUrl":null,"url":null,"abstract":"Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry.","PeriodicalId":178854,"journal":{"name":"Journal of African Research in Business & Technology","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of African Research in Business & Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.651081","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry.
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