Cheng-Tzu Wang, Chih-Chung Lo, An-Pang Chang, Sheng-Kai Pan
{"title":"A stack-based Markov model in web page navigability measure","authors":"Cheng-Tzu Wang, Chih-Chung Lo, An-Pang Chang, Sheng-Kai Pan","doi":"10.1109/ICMLC.2012.6359639","DOIUrl":null,"url":null,"abstract":"Usability is critical to the success of a website and good navigability enhances the usability. Hence the navigability is the most important issue in designing websites. Many navigability measures have been proposed with different aspects. Applying information theory, a stack-based Markov model is proposed to represent the structure of a website and to include more surfing behavior. The dynamic users' log data is used to evaluate navigability of a web page. The entropy ratio is proposed to represent the navigability of web pages. Experimental results show the relation between entropy ratio and characteristic of a web page is quit close. Applying the entropy ratio of a web page, the web page can be recognized as a type of page which is good or not.","PeriodicalId":128006,"journal":{"name":"2012 International Conference on Machine Learning and Cybernetics","volume":"298 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 International Conference on Machine Learning and Cybernetics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMLC.2012.6359639","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Usability is critical to the success of a website and good navigability enhances the usability. Hence the navigability is the most important issue in designing websites. Many navigability measures have been proposed with different aspects. Applying information theory, a stack-based Markov model is proposed to represent the structure of a website and to include more surfing behavior. The dynamic users' log data is used to evaluate navigability of a web page. The entropy ratio is proposed to represent the navigability of web pages. Experimental results show the relation between entropy ratio and characteristic of a web page is quit close. Applying the entropy ratio of a web page, the web page can be recognized as a type of page which is good or not.