Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-7707-3.ch024

Yoshifumi Bizen, Keisuke Kishida, Shoji Nogi, Koji Kawakami, Hisashi Yoshida

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Abstract

In recent years, comprehensive community sports clubs have offering several kinds of sports classes for children. However, there are no clear criteria about the prices charged for these classes. At the same time, to meet members' satisfaction levels, it is very important for managers of comprehensive community sports clubs to understand the fair value of the classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children's sports activities through price sensitivity measurement. As a part of the research, a survey of parents whose children participate in sports classes at the comprehensive community sports clubs was conducted. Over a period of two weeks, 327 questionnaires were distributed and 219 were collected. The results revealed that the range of acceptable price is between 3,372 yen and 5,212 yen, and that a price range between 3,372 yen and 4,672 yen is considered affordable.

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日本社区体育俱乐部儿童体育活动支出意识

近年来，综合性社区体育俱乐部为儿童开设了多种体育课程。然而，这些课程的收费并没有明确的标准。同时，为了满足会员的满意度，对于综合性社区体育俱乐部的管理者来说，了解课程的公平价值是非常重要的。本文的目的是通过价格敏感性测量，厘清家长对子女体育活动每月费用的内部参考价格。作为研究的一部分，对孩子参加综合性社区体育俱乐部体育课的家长进行了调查。在两周的时间里，共发放了327份问卷，回收了219份。结果显示，可接受的价格范围在3372日元至5212日元之间，3372日元至4672日元之间的价格被认为是负担得起的。

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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

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