{"title":"Mega-Trend Individualisierung: Personalisierte Produkte und Dienstleistungen am Beispiel der Verpackungsbranche","authors":"B. Kölmel, Thomas M. Pfefferle, Rebecca Bulander","doi":"10.1007/978-3-658-25583-1_11","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":158590,"journal":{"name":"Dialogmarketing Perspektiven 2018/2019","volume":"111 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dialogmarketing Perspektiven 2018/2019","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-25583-1_11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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