Karrataine Typography: A New approach to enhance communication.

Abstract

This paper introduces new kind of motion text called “Karrataine typography”. This term describes a new type of motion typography. Karrataine is the word of Arabic origin, which means twice. Karrataine typography describes a case of movement where the character appears twice in different two image, the first image is the word structural form and the second image is a pictorial form which present the meaning of these word. The main condition in the morphing from text to image is that the resulting image depends on the structural letterform of the word meaning that the word and the graphic form meet in the same structural design. Through an experiment conducted by the researcher, animated clips of the process of morphing the word into the expressed shape were shown to a number of persons of different ages. This is to measure how easy it is to recognize the shape and the word. Was the recipient able to connect them visually and mentally, or not? Through the questionnaire, a comparison was made between the different ages without omitting the gender, so to know whether this method is effective with one age group without the other? Will the results differ according to the type? or not?