{"title":"United Beverages: Product Development Genius or One-Hit-Wonder?","authors":"R. Chao, Stylianos Kavadias","doi":"10.1108/CASE.DARDEN.2016.000333","DOIUrl":null,"url":null,"abstract":"United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.","PeriodicalId":440573,"journal":{"name":"ERPN: Product Strategies (Topic)","volume":"416 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERPN: Product Strategies (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/CASE.DARDEN.2016.000333","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
