{"title":"Consumer Perspective of OMNI Loyalty","authors":"Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn","doi":"10.1145/3430279.3430285","DOIUrl":null,"url":null,"abstract":"Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to compare the model of two categories of fast-moving consumer goods (FMCG) and slow-moving consumer goods (SMCG). The AMOS program is used to analyze the relationship of variables for getting the academic model and practice in OMNI Loyalty from a consumer's point of view.","PeriodicalId":262018,"journal":{"name":"Proceedings of the 2020 12th International Conference on Information Management and Engineering","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2020 12th International Conference on Information Management and Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3430279.3430285","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to compare the model of two categories of fast-moving consumer goods (FMCG) and slow-moving consumer goods (SMCG). The AMOS program is used to analyze the relationship of variables for getting the academic model and practice in OMNI Loyalty from a consumer's point of view.
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