Research on the Training Mode of Advertising Creative Talents in Colleges and Universities from the Perspective of “Artificial Intelligence+”

Abstract

Purpose: To analyze the current research on the cultivation of advertising creative talents in colleges and universities in the era of “artificial intelligence+”. Approach: Discuss the reform and significance of the current training of advertising creative talents based on “artificial intelligence +” from the aspects of education methods and influence of artificial intelligence for advertising creative talents in colleges and universities, and the path of social-oriented innovation model. Results: Artificial intelligence technology has led to the emergence of new communication methods for advertising, and the demands for advertising creative talents have begun to shift to digital creativity and technological creativity, prompting colleges and universities to take a new look at the education of advertising creative talents. Conclusion: With the development of Internet and artificial intelligence, the cultivation of advertising creative talents in colleges and universities is moving from the traditional mode to the “artificial intelligence +” technology education mode. In the context of “AI+”, we should integrate different disciplines to stimulate creativity; deepen the university-enterprise-industry collaborative education; promote the “course-competition-integrated” education model; improve the digital literacy of advertising creative talents; and layout the AI education system. This study provides some innovative ideas and reference for the current advertising creative talents training mode in colleges and universities.