Research on the Development Path of Wuhan International Brand Hotel Based on the Interpretive Structure Model Method

Abstract

Abstract: This article through consulting a large number of literature and field research, summarize and concise the development process of international brand hotel in Wuhan, and from the consumer perspective, combined with consumer evaluation, to analyze the development status of international brand hotel in Wuhan, The SWOT analysis method is used to analyze the advantages, disadvantages, opportunities and threats of the development of Wuhan brand culture, and the Interpretive Structure Model(ISM) Method analysis method is used to construct a multi-level sequence structure model of each influencing element, and each element is obtained. The logical relationship between the two, thus proposing a specific path for the development of agricultural industrial clusters. 。try to summarize the development path of international brand hotel in Wuhan, and accordingly put forward the corresponding countermeasures and suggestions.This study will help enhance the competitiveness of Wuhan international brand hotels, and provide reference and reference for the development of local brand hotels.