{"title":"IBM to Cisco: Advances in the Innovation Model","authors":"S. Rajan","doi":"10.2139/ssrn.2120427","DOIUrl":null,"url":null,"abstract":"The case of IBM and Cisco are compared to show the importance of partnership and value creation in the current innovation model. IBM preferred to bully its competitors, employees and customers to make money from its innovation. Cisco partnered with companies such as Apple to create a partner wide ecosystem of trillions of dollars that is the modern internet economy.","PeriodicalId":103805,"journal":{"name":"Innovation & Organizational Behavior eJournal","volume":"12 4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovation & Organizational Behavior eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2120427","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The case of IBM and Cisco are compared to show the importance of partnership and value creation in the current innovation model. IBM preferred to bully its competitors, employees and customers to make money from its innovation. Cisco partnered with companies such as Apple to create a partner wide ecosystem of trillions of dollars that is the modern internet economy.
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