C. Kolo, Stefan Widenhorn, Anna-Lena Borgstedt, David Eicher
{"title":"A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media","authors":"C. Kolo, Stefan Widenhorn, Anna-Lena Borgstedt, David Eicher","doi":"10.4018/IJOM.2018040102","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2018040102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}