{"title":"Analysis of Innovation Opportunities for AirTag","authors":"Qibin Li","doi":"10.2991/assehr.k.211209.243","DOIUrl":null,"url":null,"abstract":"Innovation not only refers to the innovation of products and technologies, it can also be various types of innovations such as new strategies and new services. Although Apple products have already occupied some of their competitive advantages, if there are no innovative products, it will still lead to loss of customers. This paper uses innovation radar to analyze the innovation opportunities of Apple's newly released AirTag product on April 30, 2021, and determine whether it can bring Apple a competitive advantage. And concluded that in the analysis of innovation radar, AirTag helped customers solve many problems and made the search more convenient. At the same time, it has brought more benefits to Apple and put Apple in a competitive advantage for the time being.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/assehr.k.211209.243","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Innovation not only refers to the innovation of products and technologies, it can also be various types of innovations such as new strategies and new services. Although Apple products have already occupied some of their competitive advantages, if there are no innovative products, it will still lead to loss of customers. This paper uses innovation radar to analyze the innovation opportunities of Apple's newly released AirTag product on April 30, 2021, and determine whether it can bring Apple a competitive advantage. And concluded that in the analysis of innovation radar, AirTag helped customers solve many problems and made the search more convenient. At the same time, it has brought more benefits to Apple and put Apple in a competitive advantage for the time being.
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