The Success Factors: A Study of Amway in Malaysia

Weng Tuck Loo, D. Kee, Chen Wei Har, Chee Leong Loo, Wai Meng Hau, Alotaibi Sara, Bajpai Ekta
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引用次数: 1

Abstract

The paper presents the success factor of Amway in Malaysia. The paper proposes that leadership, teamwork and continuous improvement are the key success factors of Amway in Malaysia. Amway Malaysia is a multi-level marketing company that established in 1976. Amway employees are always motivated by their leaders and they focus on results. The study employs a qualitative methodology with face to face interviews. The paper concludes with some recommendation.
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成功因素:马来西亚安利的研究
本文介绍了安利在马来西亚的成功因素。本文认为,领导力、团队合作和持续改进是马来西亚安利成功的关键因素。马来西亚安利是一家多层次营销公司,成立于1976年。安利员工总是受到领导的激励,他们注重结果。本研究采用面对面访谈的定性方法。文章最后提出了一些建议。
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