Pub Date : 2024-02-20DOI: 10.32535/ijthap.v7i1.2912
See Pei Joe, Qiu Lin Hui, Rashidah Nabila binti Zakaria Ansoria, Sheron Tan Ming Er, Rinku Ojha, Aniket Kabade, Harini Rajan
University Sains Malaysia
马来西亚理科大学
{"title":"How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers","authors":"See Pei Joe, Qiu Lin Hui, Rashidah Nabila binti Zakaria Ansoria, Sheron Tan Ming Er, Rinku Ojha, Aniket Kabade, Harini Rajan","doi":"10.32535/ijthap.v7i1.2912","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2912","url":null,"abstract":"University Sains Malaysia","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"74 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.32535/ijthap.v7i1.2879
Kurniawan Patma, Maylen K. P Kambuaya
Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively
{"title":"Philosophy of Egek Culture from the Moi Tribe of Papua in Exposing the Concept of Environmental Accounting: A Phenomenological Study","authors":"Kurniawan Patma, Maylen K. P Kambuaya","doi":"10.32535/ijthap.v7i1.2879","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2879","url":null,"abstract":"Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"1031 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fastfood chains in the world. This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s
{"title":"Analysis of the Factors Affecting Customer Preference Towards McDonald’s","authors":"Haslindar Ibrahim, Chanda Gulati, Chin Guan Ee, Colyin Chok, ShanShan Dong, Durgahsinees A/P Anandan, Divya Kushwah, Devesh Choudhary, Akshat Jain, Alif Rayhan Maron, Shidqi Musyaffa, Daisy Mui Hung Kee","doi":"10.32535/ijthap.v7i1.2907","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2907","url":null,"abstract":"Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fastfood chains in the world. This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"555 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners
{"title":"The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach","authors":"Apoorv Awasthi, Ndowo Rita Nneoma, Priyanshu Shukla, Sakhsi Kumari, Sahil Sahil, Nityanad Kumar Gandhi, Fina Erviana Agustin","doi":"10.32535/ijthap.v7i1.2901","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2901","url":null,"abstract":"In today's competitive marketplace, cultivating and maintaining consumer brand loyalty is a paramount objective for businesses. While traditional marketing research has explored various factors influencing brand loyalty, the role of emotions, often overlooked in the past, has gained prominence in recent years. This research delves into the intricate relationship between emotions and consumer brand loyalty, employing a cutting-edge neuromarketing approach to uncover the subconscious processes at play. By utilizing neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), this study seeks to unveil the neural mechanisms that underlie emotional responses to brands. Through carefully designed experiments and data analysis, the research aims to identify specific emotional triggers that elicit brand loyalty and evaluate the neurological basis of these responses. Furthermore, this investigation will explore how various emotional states, including joy, trust, and nostalgia, influence different aspects of brand loyalty, such as repeat purchases, positive word-of-mouth, and resistance to competitive alternatives. By pinpointing the neurological signatures of emotional brand attachment, marketers can develop more precise and effective strategies to foster and strengthen consumer brand loyalty. The findings of this research hold significant implications for marketing practitioners","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"92 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.32535/ijthap.v7i1.2888
Prahita Sri Rahayuningrat, Gusti Tia Ardiani, Juniar Alisa, Rubiah Sugiarti, Nuryanti Taufik
This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
{"title":"The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review","authors":"Prahita Sri Rahayuningrat, Gusti Tia Ardiani, Juniar Alisa, Rubiah Sugiarti, Nuryanti Taufik","doi":"10.32535/ijthap.v7i1.2888","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2888","url":null,"abstract":"This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords \"effectiveness\" AND \"Instagram Advertising,\" which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"273 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.32535/ijthap.v6i1.1888
M. Adam
{"title":"A Study on Factors Influencing Consumer Behaviour to Use Foodpanda in Malaysia","authors":"M. Adam","doi":"10.32535/ijthap.v6i1.1888","DOIUrl":"https://doi.org/10.32535/ijthap.v6i1.1888","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123867276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.32535/ijthap.v6i1.2105
Emik Rahayu
Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy. This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-test. The results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training.
{"title":"What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination","authors":"Emik Rahayu","doi":"10.32535/ijthap.v6i1.2105","DOIUrl":"https://doi.org/10.32535/ijthap.v6i1.2105","url":null,"abstract":"Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy. This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-test. The results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130686364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.32535/ijthap.v6i1.2169
Jaylene Khaw
{"title":"Shopee: How Does E-commerce Affect E-consumer Perception And Satisfaction?","authors":"Jaylene Khaw","doi":"10.32535/ijthap.v6i1.2169","DOIUrl":"https://doi.org/10.32535/ijthap.v6i1.2169","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132046424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.32535/ijthap.v6i1.2171
Nur Aneesa Jannah
{"title":"A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua","authors":"Nur Aneesa Jannah","doi":"10.32535/ijthap.v6i1.2171","DOIUrl":"https://doi.org/10.32535/ijthap.v6i1.2171","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114538377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.32535/ijthap.v6i1.2172
Phoon Hui Juan
{"title":"The study of the factors influencing consumers’ satisfaction in Shopee","authors":"Phoon Hui Juan","doi":"10.32535/ijthap.v6i1.2172","DOIUrl":"https://doi.org/10.32535/ijthap.v6i1.2172","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128320711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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