A NEW CONCEPT OF R&D IN NEO OPEN INNOVATION - TRANSFORMATION OF R&D TRIGGERED BY AMAZON

International Journal of Managing Information Technology Pub Date : 2019-02-28 DOI:10.5121/IJMIT.2019.11102

Y. Tou, C. Watanabe, Kuniko Moriya, Victor Vurpillat, P. Neittaanmäki

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引用次数: 11

Abstract

Amazon was the world’s top R&D firm in 2017. Its R&D investment was double that of 2015, quintuple that of 2012, and tenfold that of 2011. It deploys a unique R&D model as conducting “routine or periodic alterations” and “significant improvement” simultaneously. Since traditionally the former is classified as non-R&D, Amazon’s rapid and notable increase has raised the question of a new R&D definition in the digital economy.By means of an empirical analysis of the Amazon’s R&D model, this paper attempted to provide a convincing answer to this question.Amazon has invested considerable resources in extremely innovative business areas, which has developed its assimilation capacity. In parallel with such forefront innovation, Amazon is endeavoring to absorb soft innovation resources from external markets and assimilate them into its business model. This then transforms “routine or periodic alterations” into “significant improvement”, leading to the company becoming the world’s top R&D firm.Such an endeavor has triggered a new concept of R&D in neo open innovation and revealed the significance of a transformation of the R&D concept in the digital economy.

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新开放创新中的研发新概念——由亚马逊引发的研发转型

2017年，亚马逊是全球最大的研发公司。研发投入是2015年的2倍，2012年的5倍，2011年的10倍。它采用了一种独特的研发模式，即同时进行“常规或定期变更”和“重大改进”。由于传统上前者被归类为非研发，亚马逊的快速和显著增长引发了数字经济中新的研发定义的问题。本文试图通过对亚马逊公司研发模式的实证分析，为这一问题提供一个令人信服的答案。亚马逊在极具创新性的业务领域投入了大量资源，形成了同化能力。在这种前沿创新的同时，亚马逊也在努力从外部市场吸收软创新资源，并将其融入到自己的商业模式中。这将“常规或周期性的改变”转化为“重大改进”，使公司成为世界顶级的研发公司。这一努力引发了新开放创新下的研发新理念，揭示了数字经济下研发理念转变的重要意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Managing Information Technology

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