{"title":"The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales","authors":"Kristen E. Duke, On Amir","doi":"10.1287/mksc.2022.1364","DOIUrl":null,"url":null,"abstract":"Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1364","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.
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