The path to mobile shopping compatibility

Q1 Business, Management and Accounting Journal of High Technology Management Research Pub Date : 2019-05-01 DOI:10.1016/j.hitech.2018.12.006

Nadia Jimenez , Sonia San-Martin , Nuria Puente

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引用次数: 7

Abstract

The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce.

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移动购物兼容之路

移动技术涉及到一个未开发的商业世界和消费者行为改变，构成了技术应用于营销的革命。采用移动商务的一个关键因素是消费者认为与他/她的生活的兼容性。鉴于迄今为止对移动购物兼容性的研究将其视为采用的前提，本开创性研究研究了两个更个人的因素(自我效能和创新)和两个与购物更相关的因素(投入和感知娱乐)的影响作用。该模型使用PLS与583墨西哥移动买家的信息进行了测试。我们的研究结果表明，创新、投入和感知娱乐对兼容性有积极的影响。相反，自我效能感似乎并不影响移动购物与消费者生活的兼容性感知。这项工作对致力于移动商务的专业人士的实践具有重要意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of High Technology Management Research Business, Management and Accounting-Strategy and Management

CiteScore

5.80

自引率

0.00%

发文量

审稿时长

62 days

期刊介绍： The Journal of High Technology Management Research promotes interdisciplinary research regarding the special problems and opportunities related to the management of emerging technologies. It advances the theoretical base of knowledge available to both academicians and practitioners in studying the management of technological products, services, and companies. The Journal is intended as an outlet for individuals conducting research on high technology management at both a micro and macro level of analysis.