The Marketing Analysis of the Internet-Education in Telecommunication Field

E. Strukova, B. Krouk
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Abstract

This paper is devoted to the analysis of the market of the Internet-education consumers. On the basis of the database classification the students of distance learning have been segmented by geographical, socially-demographic criteria, and also market segmentation by telecommunication enterprises, has been made. By results of carried out research prospects of development of the considered segments of the market have been defined in the accordance with the results of the research carried out
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电信领域网络教育的营销分析
本文对网络教育消费者市场进行了分析。在数据库分类的基础上,对远程教育学生进行了地域划分、社会人口划分和电信企业市场划分。通过开展研究的结果,对所考虑的细分市场的发展前景进行了定义,根据开展的研究结果
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