IMPROVING THE ASSET MANAGEMENT OF THE ENTERPRISE IN THE CONTEXT OF MARKET VALUE GROWTH

Abstract

Modern business conditions are characterized by instability and turbulence, which is caused by a number of negative manifestations of the environment: the pandemic and the associated global economic crisis, political instability and social tensions, increased competition, and so on. Therefore, the problem of managing its assets on the basis of a cost-oriented approach becomes especially relevant for modern enterprise management. The purpose of the study is to analyze scientific approaches to the nature of assets and their management on the basis of cost-oriented approach, substantiation of the algorithm of cost-oriented asset management of enterprises and its testing. To achieve this goal, the following research methods were used: systematic and comprehensive analysis, comparison and grouping, graphical and tabular methods, abstract-logical method (for formulation of proposals and conclusions). The analysis of the scientific literature on the interpretation of the essence of the assets of the enterprise showed that today there is no established approach. Approaches to the analysis of enterprise assets are analyzed and on the basis of generalization of scientific approaches the algorithm of cost-oriented management of enterprise assets is offered. The results of the analysis allow us to state that the asset management of PJSC "Pivnichtrans" is not effective enough. The total value of the company's assets decreased by 4%, in the structure of assets a significant share belongs to non-current assets. The analysis of the dynamics of current assets showed a negative trend of an increase in receivables at the end of 2019 by 35% and a decrease in cash by 52%, due to the lack of timely payments for transportation services. There was an increase in current assets by 25% due to an increase in receivables. In the structure of working capital there is a negative trend of growth in the share of receivables from 24% to almost 31%. Indicators of business activity showed an increase in the period of turnover of receivables and payables and the lack of working capital. The calculation of the value of assets indicates its decrease at the end of 2019 by all methods, except the net assets method, which indicates the inefficiency of asset management and the need to implement measures for efficient use of assets. The obtained results testify to the high dependence of the value formation of PJSC "Pivnichtrans" on the financial performance, the scale of business of the property component. Proposed measures to improve asset management based on cost-oriented management include measures to optimize working capital, application of the ABC model - cost management and their rational use. improving the management of asset sources on the basis of the "golden rule of balance", implementation of the restructuring strategy.