Research on the leverage effect of the retail chains in China

Xuejun Zhang, Ting Zhou
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Abstract

With the development of market economy in China and the rising incomes of people, the level of consumption is continuously upgrading. Meanwhile, the chain retailing industry which is closely linked to people’s daily life is developing rapidly. All these factors lead to the transformation of economic structure of China. Since the foreign retail enterprises, like wal-mart, Carrefour, and Metro, entering into China, the local chain retailing industry in China is facing more severe pressure due to the competition. In this situation, this paper will compare and analyze the differences between local retail chains and foreign retailing enterprises using the financial and operating leverage indicators .This paper will also put forward some feasible suggestions.
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中国零售连锁企业杠杆效应研究
随着中国市场经济的发展和人民收入的提高,消费水平不断提升。与此同时,与人们日常生活密切相关的连锁零售业也在迅速发展。这些因素导致了中国经济结构的转型。随着沃尔玛、家乐福、麦德龙等外资零售企业进入中国,中国本土连锁零售业面临着更加严峻的竞争压力。在这种情况下,本文将运用财务杠杆和经营杠杆指标对本土零售连锁企业与国外零售企业的差异进行比较分析,并提出一些可行的建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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