Pendampingan Pemasaran Produk UMKM Slow Food Menggunakan Sosial Media Facebook

Dentik Karyaningsih, Eva Safaah, Eva Fachriah, Felycia Felycia
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Abstract

The livelihoods of most residents in Lebak district are rainfed rice farming, gardening, in addition to raising goats. Many of the plantation commodities that generate income for the villagers in Lebak Regency include plantation products such as rubber, oil palm, cocoa, robusta coffee, sugar palm, cloves, coconut, hybrid coconut, pepper, pandan, tea, cashew nuts, vanilla, jatropha, jatropha, and Kapok. In addition, the difficulty of transportation in some areas of Lebak Regency makes it difficult for farmers to market their products. Electricity in Lebak is supplied by PLN continuously, but there are still some areas that have not been touched by electricity at all, so the residents still rely on oil lamps as a means of lighting at night. Phone and GPRS signal is still difficult. This condition is what causes the marketing of products produced by farmers or MSME actors is still marketed in their respective regions and even the barter process is still going on (exchanging goods). During the Covid-19 Pandemic, Slow Food MSME actors experienced a decline in sales due to a decline in people's purchasing power which was the effect of the covid-19 pandemic. From some of these problems, community service will provide training and socialization of the use of information technology, namely by providing knowledge on the use of Facebook social media as a means of marketing MSME products, with the aim that Slow Food MSME business actors can continue to market their products and increase people's purchasing power towards Slow Food MSME products. It is hoped that after participating in the training and socialization, Slow Food MSME business actors have an online buying and selling account through Facebook that is easy, effective, and safe so that they can increase product marketing not only in their own region, but also on a national and international scale.
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通过社交媒体营销UMKM慢食性产品
Lebak地区大多数居民的生计除了饲养山羊外,还靠雨养水稻、园艺为生。许多为勒巴克县村民创造收入的种植园商品包括橡胶、油棕、可可、罗布斯塔咖啡、糖棕榈、丁香、椰子、杂交椰子、胡椒、香兰、茶、腰果、香草、麻风树、麻风树和木棉等种植园产品。此外,在勒巴克县的一些地区,交通困难使农民难以销售他们的产品。Lebak的电力由PLN持续供应,但仍有一些地区根本没有通电,因此居民仍然依靠油灯作为夜间照明的手段。电话和GPRS信号仍然困难。这种情况导致农民或MSME参与者生产的产品仍在各自的地区销售,甚至物物交换过程仍在进行(交换货物)。在2019冠状病毒病大流行期间,由于受2019冠状病毒病大流行的影响,人们的购买力下降,慢食小微企业的销售额下降。从这些问题中,社区服务将提供使用信息技术的培训和社会化,即通过提供使用Facebook社交媒体作为营销中小微企业产品的手段的知识,目的是慢食中小微企业经营者可以继续营销他们的产品,增加人们对慢食中小微企业产品的购买力。希望通过参与培训和社会化,慢食中小微商家可以在Facebook上拥有一个简单、有效、安全的在线买卖账号,不仅可以在自己的地区,还可以在全国和国际范围内扩大产品营销。
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