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Optimalisasi Penjualan melalui Digital Marketing 通过数字营销最优化销售
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.113-124
Nurhayarti Nurhayarti, L. Sugiyarti, Siti Hanah, Nur Asmilia, Sutandijo Sutandijo
Partners in this PKM program are culinary MSME actors who are members of the Pamulang Estat MSME Community who must survive during the Covid 19 Pandemic. Pempek Mama Dea Pamulang MSMEs and Bundes are members of the Pamulang Estat MSME Community as WUB (New Entrepreneurs) who need to get coaching from several parties including from the academic field to be able to become a better MSME. The purpose of this Community Service activity is to provide insight, training, and assistance such as optimizing the use of digital marketing in product marketing. The urgent problem currently being faced by partners is the lack of awareness and knowledge/insight into the use of digital marketing to support increasing income and surviving the COVID-19 pandemic. Thus, in order to optimize sales through digital marketing, MSME actors need assistance. This Community Service activity uses mentoring and training methods with a service learning approach through material presentations, hands-on practice, and tutorials by the Community Service team face-to-face with strict procedures during the Covid-19 pandemic. Feedback from service activities by filling out questionnaires from participants. The result of the service activity is to market the products of MSME actors by optimizing digital marketing so that income increases. This activity provides benefits for participants, namely MSME actors in obtaining maximum knowledge/insight on product sales activities and can improve income.
该PKM项目的合作伙伴是烹饪小微企业演员,他们是Pamulang州小微企业社区的成员,必须在2019冠状病毒大流行期间生存下来。Pempek Mama Dea Pamulang中小微企业和Bundes是Pamulang州中小微企业社区WUB(新企业家)的成员,他们需要从包括学术领域在内的各方获得指导,才能成为更好的中小微企业。这项社区服务活动的目的是提供洞察力,培训和帮助,例如优化产品营销中数字营销的使用。合作伙伴目前面临的紧迫问题是缺乏利用数字营销支持增加收入和抵御COVID-19大流行的认识和知识/洞察力。因此,为了通过数字营销优化销售,中小微企业行动者需要帮助。在2019冠状病毒病大流行期间,社区服务团队通过面对面的材料演示、实践练习和教程,采用指导和培训方法,采用服务学习方法。通过填写参与者的问卷从服务活动中获得反馈。服务活动的结果是通过优化数字营销来营销中小微企业参与者的产品,从而增加收入。该活动为参与者,即中小微企业参与者,提供了最大限度的知识/洞察产品销售活动的好处,并可以提高收入。
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引用次数: 0
Partisipasi Masyarakat Desa dalam Melakukan Pengelolaan Sampah 农村社区参与垃圾管理
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.215-230
Wendy Essa Pangestu, Permata Cakrawala Nurani, Yusriyyah Tri Amanda, Diana Putri Anjani, Hanna Rulandari Ihsani, M. Hadiyanto, Muhammad Pratama Eksan, Devi Rahmayanti
Gede Pangrango Village is one of the tourist villages that has natural beauty that makes many people interest to visit. But behind the beauty there are problems that make the natural beauty itself reduced due to waste management that has not been maximized. To reduce environmental damage, it is necessary to have community participation in waste management. This study aims to determine community participation in waste management with a waste management system and to find out the benefits resulting from the existence of waste management through several programs. This research is a type of field research or field research. This research is a qualitative descriptive study. Methods of data collection in this study using observation, interviews, and documentation. Participants used in this study is representative of the Environment Agency, the village head, head of the local (RW), youth clubs and organizations in the village. The study states that waste management still in the unfavorable category, this is due to many factors: the lack of land for the construction of temporary shelters, facilities and infrastructures are not good enough and the level of public awareness is still low about the importance to manage waste properly.
格德盘兰戈村是一个自然美景的旅游村,许多人都有兴趣去参观。但是在美丽的背后存在着一些问题,这些问题使自然美本身因为没有得到最大化的废物管理而减少。为了减少对环境的破坏,有必要让社区参与废物管理。本研究旨在通过废物管理系统确定社区对废物管理的参与,并通过几个方案找出废物管理存在的好处。这种研究是一种实地调查或实地调查。本研究为定性描述性研究。本研究的数据收集方法采用观察、访谈和文献。本研究中使用的参与者是环境局的代表,村长,当地(RW)的负责人,青年俱乐部和村里的组织。研究表明,废物管理仍然处于不利的类别,这是由于许多因素:缺乏建设临时庇护所的土地,设施和基础设施不够好,公众对妥善管理废物的重要性的认识水平仍然很低。
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引用次数: 0
Edukasi Penggunaan Aplikasi Akuntansi UKM 教育中小会计应用
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.161-171
Trisulo Trisulo, Kresensia Berliana Lawi, Indra Polma Sianturi, Danny Haryanto Napitupulu
Micro, Small, and Medium Enterprises (MSMEs) are trading businesses or economic activities carried out by individuals or groups of people who have a role in Indonesia's economic development. The existence of MSMEs which have a major role in the economy needs to be maintained and developed so that they can provide more benefits for the community and the Indonesian economy. The problem for MSMEs today is the lack of ability and knowledge in the field of accounting, especially in recording and making financial reports. The PKN STAN Community Service Program is integrated with the Student Work Lecture (KKM) conducted by the Ak 106 group to help MSME actors to have the ability to manage their finances. The activity focused on providing technical guidance related to the use of SME Accounting applications to partners who own Halal Mart SMEs in Duri City, Bengkalis Regency, Riau. The method used in educating the use of SME Applications is the training and visiting system (LAKU) method, intending to help partners record and prepare financial reports. As a result of these activities, MSME Halal Mart partners can use the Android-based SME Accounting application and realize the benefits and ease of recording accounting using the application.
微型、小型和中型企业(MSMEs)是由在印度尼西亚经济发展中发挥作用的个人或团体开展的贸易业务或经济活动。在经济中发挥重要作用的中小微企业的存在需要得到维护和发展,以便为社区和印度尼西亚经济提供更多的利益。目前中小微企业面临的问题是缺乏会计知识和能力,特别是在财务报告的记录和制作方面。PKN STAN社区服务计划与Ak 106小组举办的学生工作讲座(KKM)相结合,以帮助中小微企业参与者有能力管理他们的财务。该活动的重点是向在廖内省蚌埠市杜里市拥有清真超市中小企业的合作伙伴提供有关使用中小企业会计应用程序的技术指导。在使用中小企业应用程序的教育中使用的方法是培训和访问系统(LAKU)方法,旨在帮助合作伙伴记录和编制财务报告。这些活动的结果是,MSME清真超市合作伙伴可以使用基于android的中小企业会计应用程序,并实现使用该应用程序记录会计的好处和便利性。
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引用次数: 0
Manfaat Aktivasi Digitalisasi pada Pendapatan UMKM UMKM收入上数字化激活的好处
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.182-194
Christina Christina, Claudio Ravindra Putra, Leonardo Steven, Michelle Aruan, Jonathan Joab, D. Novianti, Wirini Desia, Rivaldo Wangsa, Rinaningsih Rinaningsih
MSMEs have the potential to achieve economic growth, even distribution and labor income, create jobs, and overcome poverty in Indonesia. Therefore, it is necessary to empower and develop the potential of MSMEs whose perpetrators are recorded to reach 64.2 million and contribute more than half of the gross domestic product in 2021 through the PKM program. One of the biggest obstacles for MSME perpetrator is marketing their products by utilizing digital marketing which has a big impact as the times move towards modernity. So that education is needed on the use of appropriate media to market products from MSME perpetrator. From January to June 2022, in-depth interviews were conducted, it can be seen how much knowledge about digital marketing and based on the results of the interview, appropriate materials are made so that perpetrator can take advantage of technology and can independently develop their businesses. It turns out, perpetrator don't know much about digital marketing, so education is needed, from planning to execution. Through the provision of materials, partners can use social media as a platform to do digital marketing independently and their business can grow rapidly.
在印尼,中小微企业有潜力实现经济增长、公平分配和劳动收入、创造就业机会和克服贫困。因此,有必要授权和发展中小微企业的潜力,这些中小微企业的经营者记录达到6420万,并通过PKM计划在2021年贡献超过一半的国内生产总值。对于中小微企业来说,最大的障碍之一是利用数字营销来营销他们的产品,随着时代走向现代化,数字营销具有很大的影响。因此,需要教育如何使用适当的媒体来推销小微企业肇事者的产品。从2022年1月到6月进行了深度访谈,可以看出对数字营销的了解程度,并根据访谈结果制作适当的材料,使犯罪者能够利用技术,独立发展业务。事实证明,犯罪者对数字营销知之甚少,因此需要从计划到执行的教育。通过材料的提供,合作伙伴可以利用社交媒体作为平台,独立进行数字营销,实现业务的快速增长。
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引用次数: 0
Marketing Kit bagi UMKM
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.140-150
Ramayani Yusuf, Mira Veranita, Yuda Syahidin, Euis Hernawati
The impact of social media in assessing a product's brand strength can no longer be ignored. The purpose of this paper is to describe Sorai Steamboat n Grill's community service efforts. To make it easier for MSMEs to advertise their products, marketing kits in the shape of logos, business cards, posters, and other promotional media are created. A marketing kit is an effective instrument for initiating product promotion operations. The requirements research, planning, creation of marketing kits, and mentoring of MSMEs are all part of the community service stage.The marketing kit was created without a hitch owing to the proprietor of Sorai Steamboat n Grill's helpful cooperation. The number of Instagram followers grew, the brand was strengthened, and revenue increased as a result of this action.
社交媒体在评估产品品牌实力方面的影响不容忽视。本文的目的是描述Sorai Steamboat n Grill的社区服务工作。为了使中小微企业更容易宣传他们的产品,他们制作了商标、名片、海报和其他宣传媒体形状的营销工具包。营销工具是启动产品促销活动的有效工具。对中小微企业的需求研究、规划、营销工具包的创建和指导都是社区服务阶段的一部分。由于Sorai Steamboat和Grill的老板的积极合作,营销工具包的创建没有任何障碍。Instagram的粉丝数量增加了,品牌得到了加强,收入也因此增加了。
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引用次数: 0
Manajemen Sumber Daya Insani dalam Pengelolaan Heritage Pesantren Insani资源管理与传统寄宿学校管理有关
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.125-139
Isnaini Nur Afifah, Dony Burhan Noor Hasan
The purpose of this study describes the management of pesantren cultural heritage by pesantren human resources which includes planning, recruitment, and evaluation of human resource development in pesantren. This research uses a qualitative descriptive approach. The location of this study is in Pesantren Annuqayah Guluk-Guluk Sumenep. Data collection techniques using interview methods, documentation and observation. Informants in this study included pesantren caretakers and regional and central pesantren caretakers. The form of data in this study is primary data and secondary data obtained from informants and supporting documents. Analysis of data through descriptive analysis. The results showed that the cultural heritage of pesantren Annuqayah in the form of (1) manuscripts of books written by the caretakers of pesantren, Jami' Mosque, and grave the founder of pesantren Annuqayah; (2) the management of human resources in the management of pesantren heritage includes analysis of human resource development, recruitment process, education and training programs, formation of pesantren culture, as well as evaluations that are emphasized on changes in attitudes and behaviors in carrying out duties and responsibilities.
本研究的目的是描述女祭司人力资源对女祭司文化遗产的管理,包括女祭司人力资源开发的规划、招聘和评估。本研究采用定性描述方法。这项研究的地点在Pesantren Annuqayah Guluk-Guluk Sumenep。数据收集技术使用访谈方法,文件和观察。本研究的被调查者包括门卫、地区和中央门卫。本研究的数据形式为从举报人和支持文件中获得的一手数据和二手数据。通过描述性分析对数据进行分析。研究结果表明,民间部落的文化遗产主要有:(1)民间部落看守人、贾米清真寺和民间部落创始人墓所写的书稿;(2)女服务员遗产管理中的人力资源管理,包括对人力资源开发、招聘流程、教育培训计划、女服务员文化形成的分析,以及强调在履行职责和责任过程中态度和行为变化的评价。
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引用次数: 0
Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias 产品营销技术创新与赏鱼业融为一体
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.151-160
Tito Siswanto, Gusneli Gusneli, Isnan Hari Mardika
The main problems faced by partners in general are marketing problems; It is still limited and conventional and there is no integrated marketing between decorative fish cultivators. A solution to the main problem is the application of integrated marketing technology using joint marketing methods for decorative fish cultivators in Parigi Mekar Village, Ciseeng District. In particular, this program has the objective of increasing market reach for decorative fish cultivators through website media, and increasing sales effectiveness by creating decorative fish sales centers. The activity approach method is through a participatory approach. This approach emphasizes efforts to improve human quality in order to increase real participation in activities. Devotion provides value to farmers and creates a positive image of the partner's location as the largest ornamental fish producer in West Java through the Ornamental Fish Village brand. In addition, by implementing the program effectively and sustainably, the program can motivate cultivators to develop their cultivation results. Other support in the form of website-based digital marketing can also reach a wider market network which has an impact on creating connectedness between cultivators and outsiders.
一般来说,合作伙伴面临的主要问题是营销问题;它仍然是有限的和传统的,没有装饰鱼养殖户之间的整合营销。解决主要问题的方法是在西城Parigi Mekar村对装饰鱼养殖户采用联合营销方法,应用整合营销技术。特别是,该计划的目标是通过网站媒体扩大装饰鱼养殖者的市场覆盖面,并通过建立装饰鱼销售中心提高销售效率。活动方法是通过参与式方法。这种做法强调努力提高人的素质,以便增加对活动的实际参与。奉献为农民提供了价值,并通过观赏鱼村品牌创造了合作伙伴作为西爪哇最大观赏鱼生产商的积极形象。此外,通过有效和可持续地实施该计划,该计划可以激励耕耘者发展他们的耕作成果。以网站为基础的数字营销形式的其他支持也可以达到更广泛的市场网络,这对在耕耘者和局外人之间建立联系产生了影响。
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引用次数: 0
Dampak Pengembangan Kemasan terhadap Minat Beli 包装开发对购买感的影响
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.195-214
Nikolaus Elvan Adrian N., A. Agung, Enrico Lison, Ivana Lokita, Matthew Ethan Prawira, R. Luis, Qinthara Marsha, Nany Chandra M.
MSME or micro, small, medium enterprise is a type of business that plays a very important role for Indonesia’s economy. Due to its large number, making sure that those businesses have decent performances will be a huge priority for the country in order to make a stable and active economy for its people. However, compared to businesses who carry out activities in big cities, there are also SMEs in rural areas who do not have the convenience and opportunities of those entrepreneurs with supporting facilities and knowledge. Which is why the group/writer, who’s a participant of the community development program, aims to provide assistance to MSMEs in the Cageur Village region in Kuningan in order to identify problems or constraints and try to formulate solutions so that the business’ performance increases. The results of mentoring showed that it had affected the business positively in various aspects such as improvements in marketing, operation and finance. The group focused on the discussion of analyzing the impact of product packaging development using several methods and found a correlation between the group’s improvisation on the business’ packaging and the increased interest of consumers buying the products.
MSME或微型、小型、中型企业是一种对印度尼西亚经济起着非常重要作用的企业。由于其数量众多,确保这些企业有良好的业绩将是国家的一个巨大的优先事项,以便为其人民创造一个稳定和活跃的经济。然而,与在大城市开展活动的企业相比,农村地区也有中小企业,他们没有那些拥有配套设施和知识的企业家的便利和机会。这就是为什么作为社区发展项目参与者的小组/作者,旨在为Kuningan Cageur村地区的中小微企业提供帮助,以确定问题或限制因素,并试图制定解决方案,从而提高企业绩效。结果表明,师徒关系在营销、运营、财务等方面对企业产生了积极的影响。小组集中讨论了使用几种方法分析产品包装开发的影响,并发现了小组对企业包装的即兴创作与消费者购买产品的兴趣增加之间的相关性。
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引用次数: 0
Pelatihan Display Produk untuk Bazaar 集市产品展示培训
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.172-181
Fendy Suhariadi, Nuri Herachwati, T. Agustina, Ayya Maghfira, Alifa Rifdatus Sofwani, Shafyra Amalia
Koperasi Srikandi Roda Jatim is a cooperative consisting of women who work as Ojek Online (OJOL) drivers in Surabaya city. As an effort to prosper the members, this cooperative actively participates in the bazaar. However, it was found that the bazaar activities that were followed were not balanced with product sales, meaning that the product was empty of buyers. The target audience of this activity is cooperative members who live in Surabaya and require special attention such as having the status of a single parent, belonging to a Low Income Society (MBR), having children with special needs or disabilities. This community service activity is the implementation of SDG's no. 5 on gender equality and SDG's no. 8 on decent employment opportunities and economic growth. The problem experienced by partners is the lack of knowledge and skills of product arrangement display when participating in the exhibition. The purpose and hope of this activity is that the members of the Srikandi Roda Jatim Cooperative in Surabaya City have the knowledge and skills to displays when participating in the bazaar in the hope that the products on display can attract the attention of visitors and are interested in buying so that the standard of living and welfare of the cooperative members can be realized.
Koperasi Srikandi Roda Jatim是泗水市一个由女性组成的合作社,她们是Ojek Online (OJOL)的司机。为了使社员繁荣,这个合作社积极参加集市活动。然而,我们发现,所遵循的集市活动与产品销售不平衡,这意味着产品没有买家。这项活动的目标受众是居住在泗水并需要特别关注的合作社成员,例如单亲、属于低收入社会、有特殊需要或残疾儿童的成员。这项社区服务活动是可持续发展目标的实施。5 .性别平等与可持续发展目标8 .体面就业机会和经济增长。合作伙伴在参加展会时遇到的问题是缺乏产品编排展示的知识和技能。这次活动的目的和希望是泗水市Srikandi Roda Jatim合作社的成员在参加集市时具备展示的知识和技能,希望展出的产品能够吸引游客的注意,并有兴趣购买,从而实现合作社成员的生活水平和福利。
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引用次数: 0
Peningkatan Kompetensi SMK dengan Keterampilan Computer Aided Design
Pub Date : 2022-12-07 DOI: 10.21632/jpmi.4.2.231-243
Farid Wajdi, Muhammad Nurhaula Huddin, Delly Maulana
Human capitals in the computer field are required in the Industrial Era 4.0. Vocational schools (SMK) are aimed to produce graduates who are ready-to-use to work in industries. However, SMK graduates are one of the major contributors to high unemployment in Indonesia. Teachers with skills in the field of computer technology are scarce. In addition, the facilities and infrastructure are limited in many SMK schools, especially in rural areas. This community service activity was carried out at SMK Muhammadiyah Tirtayasa. The school is located in the northern coastal rural area of Serang Regency. This community service activity provided assistance to Computer Aided Design (CAD) skills by targeting teachers and students. CAD skills can provide skills for vocational graduates who will have careers in industry. The result showed an increase in the skills of participants in the field of 2D/3D CAD drawing. The activity was very fruitful and can be further followed up by both expanding the partner schools or integrating school curriculum which adopts CAD skills with the aim of developing further the CAD knowledge.
工业4.0时代需要计算机领域的人力资本。职业学校(SMK)旨在培养能够在各行业工作的毕业生。然而,SMK毕业生是造成印尼高失业率的主要原因之一。在计算机技术领域有技能的教师很少。此外,许多SMK学校的设施和基础设施有限,特别是在农村地区。这项社区服务活动是在SMK Muhammadiyah Tirtayasa进行的。学校位于雪朗摄政的北部沿海农村地区。这个社区服务活动以教师和学生为对象,帮助他们学习电脑辅助设计技能。CAD技能可以为将来从事工业工作的职业毕业生提供技能。结果显示,参与者在2D/3D CAD绘图领域的技能有所提高。是次活动成效显著,日后可进一步扩大伙伴学校,或整合采用CAD技能的学校课程,以进一步发展CAD知识。
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引用次数: 0
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Jurnal Pemberdayaan Masyarakat Indonesia
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