The Empirical Research on the Domain Knowledge Factors Influencing the Effectiveness of Intuition in Decision Making

Abstract

Under the enormous uncertainty environmental condition, rational and procedures of decision making has been difficult to work effectively. Making decisions by intuition is increasingly viewed as a viable approach at a time of rapid and unprecedented change in the business environment. In this article, we empirical test the proposition that Dane, Pratt(2007) [1] proposed. And, it also expands the research about role of intuition in decision making. Furthermore, we study on the relation between the domain knowledge factors and the effectiveness of intuition in decision making. We also have suggested domain knowledge factors that may lead managers to make good decisions quickly.