The Potential for a ‘Tiger King Effect’: Analysis of Public and Media Response to the Netflix Series 'Tiger King'

Networking Knowledge: Journal of the MeCCSA Postgraduate Network Pub Date : 2021-10-31 DOI:10.31165/nk.2021.142.642

Nikki E. Bennett, Elizabeth Johnson

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引用次数: 1

Abstract

During the COVID-19 pandemic in 2020, Netflix aired the docuseries Tiger King: Murder, Mayhem, and Madness. This aligned with the United States declaring a national emergency and the beginning of stay-at-home orders. Netflixexperienced a significant increase in viewership and a large number of responses to Tiger King’s content from viewers and media outlets (e.g., Stoll 2021). In this article, we present an analysis of social media responses on the Netflix official Facebook page and online news articles associated with Tiger King published between 20 March 2020 and 30 March 2020. This thematic analysis reveals that public response was mainly related to expressions of sentiment, characters featured in the docuseries, and references to the show’s content (e.g., specific scenes). We also identified character references, series content descriptions, and real-life events as themes within media sources. We conclude this article by discussing the potential for a ‘Tiger King Effect’ in the U.S. and the media’s role in distributing human-animal related materials to the general public.

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潜在的“虎王效应”:公众和媒体对Netflix电视剧《虎王》的反应分析

在2020年新冠肺炎大流行期间，Netflix播放了纪录片《虎王:谋杀、混乱和疯狂》。与此同时，美国宣布全国进入紧急状态，并开始实施居家令。netflix的观众人数大幅增加，观众和媒体对虎王的内容做出了大量回应(例如，Stoll 2021)。在本文中，我们分析了2020年3月20日至2020年3月30日期间Netflix官方Facebook页面上的社交媒体反应以及与Tiger King相关的在线新闻文章。这一主题分析表明，公众的反应主要与情感的表达、纪录片中的人物以及对节目内容的参考(如特定场景)有关。我们还确定了角色参考、系列内容描述和现实生活事件作为媒体资源中的主题。最后，我们讨论了美国“虎王效应”的可能性，以及媒体在向公众传播人兽相关材料方面的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Networking Knowledge: Journal of the MeCCSA Postgraduate Network

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