Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses
{"title":"Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses","authors":"Melina Burkert, Verena Hüttl-Maack","doi":"10.51300/brp-2023-74","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"102 Suppl 1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Research Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51300/brp-2023-74","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}