{"title":"Bridging Cultural and Individual Factors to Understand Sustainable Consumption The Development of a Multi-level Framework","authors":"M. Nichols, John M. Friend","doi":"10.51300/brp-2023-100","DOIUrl":"https://doi.org/10.51300/brp-2023-100","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"404 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126680248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez
{"title":"Value Co-creation as a Tool for Tourism Development Program in Mexico “Pueblos Mágicos” : Towards Sustainable Behavior in Local Tourism","authors":"Norma Arely Zúñiga Espinosa, Moisés Rubén Zamora Ramos, Juan Gabriel Figueroa Velázquez","doi":"10.51300/brp-2023-101","DOIUrl":"https://doi.org/10.51300/brp-2023-101","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129373295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Solidarity Center Branding on Sustainable Development","authors":"Okai Ozbal","doi":"10.51300/brp-2023-98","DOIUrl":"https://doi.org/10.51300/brp-2023-98","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129848395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice","authors":"John M. Friend, M. B. Nichols, D. Alden","doi":"10.51300/brp-2023-94","DOIUrl":"https://doi.org/10.51300/brp-2023-94","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129905069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bridging the Gap: Consumer Choices and Sustainable Packaging","authors":"A. Syal","doi":"10.51300/brp-2023-97","DOIUrl":"https://doi.org/10.51300/brp-2023-97","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116916567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's market, both companies and consumers face the challenge of navigating the pitfalls of greenwashing when it comes to a myriad of new and existing green products. This study examines consumer perceptions of such products and questions whether they can accurately identify greenwashing. Failure to do so could undermine a market for genuinely green products and have potentially detrimental effects on society and the environment. Drawing on categorization theory, consumers may categorize a new product as either honestly green, greenwashed, or regular based on prior knowledge of different green cues. We tested this ability using fictitious cleaning products in a within-subject experiment (N = 174) conducted in Germany and found that consumers often fall for greenwashing when asked solely about their purchase intentions. It seems that only when the participants are asked about the perceived greenness and greenwashing of the products are they able to spot the differences inherent to the green products. This research makes two academic contributions. First, our results extend the literature on consumer perceptions of green(washed) verbal and visual product cues. Second, we provide initial evidence against the implicit assumption in the greenwashing and green advertising literature that consumers can distinguish between greenwashed and honestly green products. Our findings provide potential guidance for practitioners in communicating sustainable product improvements without creating an impression of greenwashing. At the same time, this research may inform public policy regarding further measures needed to help consumers unmask greenwashing in purchase contexts.
{"title":"Green or Greenwashed? Examining Whether and When Consumers Are Able to Identify Greenwashing","authors":"Stefanie Fella, Elena Bausa","doi":"10.51300/brp-2023-95","DOIUrl":"https://doi.org/10.51300/brp-2023-95","url":null,"abstract":"In today's market, both companies and consumers face the challenge of navigating the pitfalls of greenwashing when it comes to a myriad of new and existing green products. This study examines consumer perceptions of such products and questions whether they can accurately identify greenwashing. Failure to do so could undermine a market for genuinely green products and have potentially detrimental effects on society and the environment. Drawing on categorization theory, consumers may categorize a new product as either honestly green, greenwashed, or regular based on prior knowledge of different green cues. We tested this ability using fictitious cleaning products in a within-subject experiment (N = 174) conducted in Germany and found that consumers often fall for greenwashing when asked solely about their purchase intentions. It seems that only when the participants are asked about the perceived greenness and greenwashing of the products are they able to spot the differences inherent to the green products. This research makes two academic contributions. First, our results extend the literature on consumer perceptions of green(washed) verbal and visual product cues. Second, we provide initial evidence against the implicit assumption in the greenwashing and green advertising literature that consumers can distinguish between greenwashed and honestly green products. Our findings provide potential guidance for practitioners in communicating sustainable product improvements without creating an impression of greenwashing. At the same time, this research may inform public policy regarding further measures needed to help consumers unmask greenwashing in purchase contexts.","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114305032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics","authors":"J. Reid, Joya A. Kemper","doi":"10.51300/brp-2023-92","DOIUrl":"https://doi.org/10.51300/brp-2023-92","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132386760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Responsible consumption is a form of consumption that positively impacts the environment, society, and individuals’ well-being. Despite its importance in the changing dynamic environment, the basic understanding, and the definition of responsible consumption are still unclear. The current research identifies various domains that exist under the umbrella term of responsible consumption and observes the overlapping nature between these domains. For this, the study adopts a systematic review and uses Venn diagram representation to map the similarities and differences between the domains and identifies their distinct nature and meaning, and delimit their scope. The study’s findings would open opportunities to academicians, marketers, and practitioners for future research into specific domains of responsible consumption and develop domain-specific instrument scales, and hence identify and target responsible consumers.
{"title":"Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review","authors":"Gladys Stephen, Richa Agrawal","doi":"10.51300/brp-2023-91","DOIUrl":"https://doi.org/10.51300/brp-2023-91","url":null,"abstract":"Responsible consumption is a form of consumption that positively impacts the environment, society, and individuals’ well-being. Despite its importance in the changing dynamic environment, the basic understanding, and the definition of responsible consumption are still unclear. The current research identifies various domains that exist under the umbrella term of responsible consumption and observes the overlapping nature between these domains. For this, the study adopts a systematic review and uses Venn diagram representation to map the similarities and differences between the domains and identifies their distinct nature and meaning, and delimit their scope. The study’s findings would open opportunities to academicians, marketers, and practitioners for future research into specific domains of responsible consumption and develop domain-specific instrument scales, and hence identify and target responsible consumers.","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126180313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors","authors":"Sidar Yurteri, Carter Mandrik, Oguzhan Essiz","doi":"10.51300/brp-2023-90","DOIUrl":"https://doi.org/10.51300/brp-2023-90","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"155 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124624208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from the Textile Industry in Jordan","authors":"Mohammad J. Aladaileh, Eva Lahuerta-Otero","doi":"10.51300/brp-2023-89","DOIUrl":"https://doi.org/10.51300/brp-2023-89","url":null,"abstract":"","PeriodicalId":107841,"journal":{"name":"Business Research Proceedings","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128019698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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