Analysis on the Online Purchasing Behavior of Chinese Customers

Abstract

With the increasing number of online shoppers, the ways that people shop are changed significantly. Researchers and store planners have acute interests in the customers purchasing behavior on online stores, and the reason that increasingly number of people prefer online shopping. The survey was done in China, mainly analyzing the purchasing behavior of online customers in China. The survey collected the information of Chinese people’s purposes of choosing shopping channel, Chinese customers preference on buying certain products online, and the elements that will affect customers’ shopping feelings. T-test has been done to analyze the significance of the data and information. The survey provides the findings of Chinese customers’ general trend of the purposes, products, and the elements that they care when shopping online. Meanwhile, the survey also analyzes an important finding of the relationship gender, products, and the elements that people care during shopping. Because of the participants, this article gives many information and knowledge about the Chinese people’s shopping behavior and preferences; this article could also be used as a reference for online businesses.